10 Landscaper Marketing Tips to Build Trust and Convert Leads
These days, landscaping companies have a lot of competition. In order to get ahead, you need to make sure your marketing is on point.
It’s no longer enough to rely solely on word of mouth from your happy customers or a listing in the Yellow Pages. You need to have a comprehensive marketing strategy that helps you reach new customers and convert leads into paying clients.
Here are 10 landscaper marketing tips to help you build trust and convert leads:
#1. Build a convertible landscaper website
Your website is often the first interaction potential customers have with your business. If you want to turn your website visitors into landscaping leads and, eventually, paying customers, you need to make sure that it makes the first right impression!
The right landscaper web design can be a conversion powerhouse for your business. On the other hand, an outdated, unprofessional design can lead to visitors clicking the back button and moving on to the next landscaping company.
Your website should be designed with SEO (search engine optimization) in mind, provide a good overview of your business and services, and showcase your best work. It also needs to be mobile friendly, load quickly and provide a good user experience across all devices.
Furthermore, you can start building trust with your website visitors by including key trust indicators on your website, like reviews and testimonials, trust badges and a Top Rated Local® reviews widget.
With the help of the Marketing 360® Websites app and our team of professional Designers, you can build a beautiful, convertible landscaping website for your business.
#2. Be proactive about managing your local listings
Make sure your business is listed in all the major online directories, like Google Business Profile, Yelp and Top Rated Local. These platforms are not only great for getting your business name and contact information in front of potential customers, but they’re also important for SEO purposes.
Managing your local listings is an ongoing task. You need to regularly check your listings to make sure the information is accurate and up to date.
If someone finds your landscaping company on a local listing, but the link to your website is outdated or your phone number is wrong, building trust with them is going to be an uphill battle. Ensuring that your business information is consistent and updated across local listings is important for both reputation management and lead management.
Listings management software, like the Marketing 360 Listings app, makes it quick and easy to update your listings across more than 50 local sites, directories and apps all at once.
By managing your online listings, you can increase your chances of being found by potential customers and improve your chances of getting leads.
#3. Harness the power of content marketing
Content marketing is a powerful tool for landscapers. By creating and sharing helpful, informative content, you can position your business as an authority in the landscaping industry.
Think about the different types of content you could create to appeal to your target audience. If you’re targeting homeowners, you could write blog posts with tips on how to take care of their lawns or articles on the different types of landscaping services you offer.
If you’re targeting business owners, you could write blog posts about the benefits of commercial landscaping or case studies about past projects you’ve done for businesses in your area.
No matter who your target audience is, content marketing is a great way to build trust with potential leads and turn them into paying customers.
Best of all, when you combine your content marketing and landscaper SEO strategies, you can increase your organic visibility on search engines and get in front of leads who are actively searching for your landscaping services online.
Monitor your SEO and content marketing performance with the Marketing 360 Content app, and work with one of our Content Marketing Specialists to get professional, well-written landscaper content for your website, social media profiles and beyond on a regular basis.
#4. Use social media to forge community connections
Social media is a fantastic platform for landscapers to connect with their target audience, build relationships with potential leads and create partnerships with other local businesses in their area.
Choose one or two social media platforms that make the most sense for your business, and make sure you’re active on those platforms on a regular basis. Posting fresh, relevant content will not only help you stay top of mind with your target audience, but it will also help you attract new leads and convert them into customers.
When you use social media to connect with potential leads and customers, remember to focus on building relationships rather than selling. No one likes to be sold to, but everyone loves to buy. If you come across as too sales-y on social media, you’re likely to turn off potential leads.
Instead, focus on providing value and being helpful. If you can do that, you’ll be well on your way to turning social media connections into paying customers.
Use the Marketing 360 Social app to help you manage your social media accounts and post consistent, high-quality content across multiple social media profiles and monitor your social media management performance — all from one place.
You can also work with your own dedicated Social Media Manager who can help you maximize your success on social media.
#5. Drive exclusive landscaper leads with Google Local Services Ads
Google Local Services Ads (LSA) are a new way for landscapers to connect with potential customers in their area who are actively searching for landscaping services online.
When someone searches for “landscaping near me” or “landscapers in my area,” they’ll see a list of businesses that offer the services they’re looking for, along with their contact information, ratings and reviews.
Local Services Ads are different from traditional Google Ads because they’re based on trust. In order to be eligible for Local Services Ads, businesses must undergo a screening process to ensure they’re licensed and insured. Once they’ve been approved, businesses must also maintain a high rating in order to continue appearing in Local Services Ads.
This screening process and ratings system give potential leads the peace of mind they need to choose a landscaping business, which means they’re more likely to convert into paying customers.
Best of all, LSA is a pay-per-lead campaign, which means you only pay when you receive a lead. There’s no need to worry about click-through rates or impressions — you only pay when you get a new landscaping lead.
Get started with Local Services Ads and drive exclusive, high-quality landscaper leads to your business. Marketing 360 can help you create and manage your Local Services Ads campaign so you can focus on running your business.
#6. Capture market share with multi-channel advertising
Google LSA isn’t the only advertising a landscaper should be taking advantage of these days.
In order to stay competitive and capture market share, it’s important to have a well-rounded advertising strategy that includes multiple channels.
Some of the most effective channels for landscapers include:
- Google ads
- Bing ads
- Facebook ads
- Instagram ads
- LinkedIn ads
- Display advertising
- Digital TV ads
The best advertising channels to focus on for your landscaping company will depend on who your customers are and where they spend their time online. And the best way to maximize your performance is by carefully monitoring your campaigns across the web on a regular basis.
With the Marketing 360 Ads app, landscapers can monitor the performance of their ad campaigns quickly and easily. You also have the option of working with a professional Ad Specialist who can help you get more out of your advertising investment.
#7. Get more five-star reviews
In today’s digital world, potential customers are searching for businesses online before they ever step foot in a store or pick up the phone to call. Without that face-to-face connection, it can make building trust with landscaping leads and customers tricky for many businesses.
Luckily, you can start building trust with potential leads online. One of the best ways to do that is by collecting five-star reviews from your current and past customers.
These reviews show potential landscaping leads that you’re a reputable business that can be trusted. In fact, the vast majority of consumers trust online reviews as much as personal recommendations.
Make it easy for your customers to leave you a review by sending them a follow-up email after their service is completed. You can also include links to your business profile on popular review sites, like Google, Yelp and Top Rated Local, or include a widget on your website that displays your most recent reviews.
Get more reviews, manage your reputation from across the web and become the highest-rated landscaping company in your area with the Marketing 360 Reputation app.
#8. Stay connected with email marketing
Email marketing is one of the most effective channels landscapers can use to stay connected with their leads, as well as their current and past customers.
With email, you can quickly and easily send out important updates about your business, new services and special offers. You can also segment your contact list so you can send the right message to the right recipients.
For example, you could send out a promotional email to your past customers offering them a discount on their next service. Or, you could use email to keep in touch with landscaper leads who haven’t converted yet and send them helpful tips for their yard.
Get started with email marketing by creating a contact list of your current and potential customers. You can add contacts manually or import them from your CRM system. Then, create an email template and start sending out messages.
The Marketing 360 Nurture app is an easy-to-use email marketing software that allows you to create, send and monitor campaigns from one place. It’s the only thing you need to create an effective email marketing strategy for your landscaping company.
#9. Monitor your performance and make necessary changes
No matter how well you think your landscaper marketing campaign is performing, it’s important to regularly monitor your progress and make changes as needed.
That means looking at your website traffic, conversion rates, leads and sales on a regular basis. If you see a decline in any of these areas, it could be an indication that something needs to be changed in your campaign.
For example, if you see a decrease in website traffic, you may need to create more engaging content or run a new ad campaign. If you see a decline in conversion rates, you may need to make changes to your website design or offer more incentives for potential customers to convert.
The Marketing 360 Intelligence app makes it easy to monitor the marketing metrics that matter on a regular basis. This makes it clear what’s working and what’s not so you can maximize your impact and drive results.
#10. Use an all-in-one landscaper marketing platform
The most effective landscaper marketing campaigns are those that are organized and streamlined. That’s why it’s important to use an all-in-one marketing platform that allows you to manage all of your marketing activities from one place.
With a platform like Marketing 360, you can build a convertible website, create and publish social media posts, run targeted ad campaigns, send emails and text messages, build a strong reputation for your business, manage your contacts and leads, monitor your performance and so much more. Best of all, you can do it all from one place.
Stop using a patchwork of marketing tools and platforms, and start using Marketing 360. It’s the only tool you need to streamline your landscaper marketing campaign and drive results.
The Marketing 360 platform is an all-in-one marketing software that gives landscapers everything they need to convert more leads, close more sales and grow their business.
Plus, landscaping companies that use Marketing 360 also have the option to work with their own dedicated marketing team. This way, landscapers can maximize their growth while freeing up their schedule to focus on what matters most — meeting their customers’ needs.
