The Benefits of Google Business Profile
Google has become the number one search engine on the internet with over 70% search market share and has generated almost 85% mobile traffic, according to a report of netmarketshare.com.
We can say it’s a smart move of Google to launch Google Business Profile as a social media marketing tool. Let’s learn more about Google Business Profile and the benefits it brings to businesses!
What is Google Business Profile?
It is a product of Google and was released in June 2014 (as Google My Business). It can be considered as a business listing feature on Google Maps. Users can input their business information, such as address, phone number, service hours, service details, posts with images, customer reviews and so on. Businesses can also link all of their social media platforms to their Google Business Profile page.
The benefits of using Google Business Profile
Keep your business up-to-date with your customers
This benefit has been proven clearly during the Covid-19 pandemic. Customers went on Google to check if businesses are open or not or if they offer take-out or dine-in. Businesses also had an option to update their business as quickly as possible.
Add the fact that Google is the most popular search engine just made Google Business Profile become so useful for both businesses and consumers. Customers can find almost everything about your business on Google, from phone numbers to call your store to your address and direction to go to your store, with just a click.
Maintain customers relationship
Customers can upload their photos of the business or share their experiences using the business’s services. Business’ owners can reply to those reviews. This is a very effective way of communication between businesses and customers.
Oftentimes, it becomes a measurement of how well the businesses are doing. People will rely on those reviews to decide whether they chose this business over others. Also, when people see the business actively respond to those reviews, they will have a good first impression of the business.
People can also ask questions and get answers about the business from other customers or from business owners through Google Business Profile.
Attract new customers
With the posting tool that is similar to other social media platforms, businesses can create a post with images to talk about their businesses or share any stories with their customers daily.
This factor will attract more new customers that haven’t known much about the business. They can skim through those posts and learn more about what products or services the business offers.
With so many awesome features, Google Business Profile can become a must-have marketing tool for your businesses. Don’t let the opportunity slip away if you want more customers’ attention to your business. Learn how Marketing 360®’s social media management team today to get your plan started!
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Written by Thao Nguyen, Social Media Content Manager
After 10 years working in the hospitality industry, mostly as a sales and marketing representative, Thao made a major change this year to become a social media content manager at Madwire®. Moving from Saigon, Vietnam three years ago, she quickly adapted to American culture and lifestyle. She enjoys her new job every day with her teammates in the social media department. Besides work, Thao loves traveling, listening to music, cycling, yoga, and hanging out with her family, friends and her furry friends.
