At Marketing 360®, we’re always thinking of ways to help small businesses grow. We’re proud to announce our new Google Local Service Ads report that allows our Local Service Ads customers to monitor key performance metrics, such as reviews, responsiveness and leads, right from the Marketing 360 platform. 

We’re excited to strengthen our Google Local Service ads offerings and make it even easier for businesses to get more leads and grow using the Marketing 360 platform. Learn more about Google Local Service ads and the new beta report, now available in Marketing 360.

What are Google Local Service Ads?

Google Local Service Ads are one of Google’s many advertising offerings that help match people looking for a service with the providers they need. But, there’s one key difference that sets Google LSA Apart from other advertising options: 

You only pay per lead. 

Instead of paying for impressions, clicks or views, with Google Local Service Ads, businesses only pay per lead. This makes it an effective and measurable way for businesses to get more leads. 

Get Google Guaranteed

Another key benefit of Local Service Ads is the Google Guarantee. All businesses that run Local Service Ads must go through Google’s screening and verification process. Businesses that pass this screening are given the Google Guaranteed badge, which helps to build trust and confidence with potential customers. 

Where do Google Local Service Ads appear? 

These ads appear at the very top of search results, ahead of paid search ads, the maps section and organic listings. Being in this top real estate captures more attention from online searchers and can result in higher conversion rates for online advertisers. 

For example, here is a search result for the search “Plumber near me” in Austin, Texas:

*Screenshots taken September 2022.

Not only does this top spot capture attention, but the Google Guaranteed badge on these ads signifies trust and can give online searchers the confidence to call and book a service. 

When you hover over an LSA ad on a desktop, it shows your phone number right away so that your leads can immediately call you to book a service.

On mobile, you simply tap to call using the Call button. 

*Screenshots taken September 2022.

About the new Google LSA Report

The new Google Local Service Ads report gives our Local Service Ads customers an easy way to measure their results and monitor key ad performance metrics, such as responsiveness, leads and reviews, right from the Marketing 360 platform.

Quickly filter your report data, choose your reporting date range and see how your ads have performed over time. This new report lets you check in on your ad performance at any time, from anywhere. Learn more about how to read and use this new report in our support guide. 

Start growing your business with Google Local Service Ads and Marketing 360®

Our ad experts have helped hundreds of small businesses grow through multi-channel ad campaigns. As a Google Premier Partner, we’ve maintained strict performance and certification standards that show we know our stuff. Take a look at some of the results we’ve driven for companies using Local Service Ads in our Case Study library. 

Contact us today to learn more about how you can grow your business using Local Service Ads.