Having a personal brand can help you in your career in many ways. It can make you more marketable to potential employers, help you build a network of contacts and give you a way to show off your work and accomplishments.

But, you’ll never enjoy the many benefits of having a personal brand if you can’t get in front of the right people.

One of the best ways to build and maintain a personal brand is social media management. Social media platforms, like Twitter, LinkedIn and Facebook, are great places to share your work, connect with others in your field and show the world what you’re all about.

These days, social media is where people spend their time online. It’s also where people go to build relationships and connections — both personal and professional. No matter what your goals are, social media can help you reach them.

Personal branding on social media takes time, effort and strategy. But if you use personal branding on social media the right way, it can be a powerful tool to help build your personal brand.

Keep reading to learn 10 expert tips on growing awareness in your personal brand on social media.

10 tips for building personal brand awareness on social media

#1. Establish your presence on the right social media platforms

The first step in personal branding on social media is to make sure you’re present on the right platforms. Not all social media platforms are created equal and not all will be a good fit for your personal brand.

Think about which social media platforms make the most sense for you and your goals. If you’re a visual person or creative professional, platforms like Instagram and Pinterest may be a good fit. If you’re trying to build a personal brand in the business world, LinkedIn may be a better choice.

You should also consider who your target audience is and where they spend their time online. If you’re trying to reach younger people, for example, Snapchat and Instagram may be good choices.

Once you’ve established which platforms make the most sense for you, it’s time to start building your presence.

#2. Create a strong profile

Your social media profile is one of the first things people will see when they visit your page. So, it’s important to make sure your profile is strong and represents your personal brand well.

Your profile should be complete and include a professional headshot, an interesting bio and links to your website or blog. If you’re using social media for personal branding, it’s also important to use the same name, photo and bio across all your platforms. This will help people easily find and connect with you online.

Just like with any other marketing channel, your social media profiles should be branded the same way your website is. If someone lands on your Facebook page, they should be able to immediately tell that it belongs to you.

#3. Share interesting and engaging content

If you want to grow awareness for your personal brand on social media, you need to share content that is interesting and engaging. No one wants to read boring content or see the same thing over and over again.

To make sure you’re sharing content that is interesting and engaging, mix things up and share a variety of content types. This could include blog posts, infographics, images, quotes, videos or anything else that is share-worthy.

It’s also important to share content that is relevant to your personal brand and audience. If you’re trying to build a personal brand in the business world, for example, you shouldn’t be sharing too much personal information or content that is off-topic.

Finally, make sure your content is high quality and error-free. No one wants to read or share content that is full of typos or grammatical errors.

Pro tip – Create a content calendar

It’s important to ensure that you’re posting social content on a regular basis. A great way to do this is to create a content calendar. This will help you plan and schedule your posts in advance so that you’re never scrambling to come up with something to share.

By creating a social media calendar ahead of time, you’ll be able to make sure that you’re posting a variety of content on your profiles. This will help keep things interesting for your followers and also help you stay on top of your personal brand presence on social media.

#4. Use the right hashtags

Hashtags are a great way to grow awareness for your personal brand on social media. By using relevant hashtags, you can make sure that your content is being seen by people who are interested in what you have to say.

However, it’s important to use hashtags sparingly and only use ones that are relevant to your content. If you use too many hashtags or irrelevant hashtags, people will quickly tune out and stop paying attention to your posts.

Here are a few tips for using hashtags effectively:

• Use a mix of popular and niche hashtags
• Research which hashtags your audience is using
• Don’t use more than 3-5 hashtags per post
• Add hashtags to your bio

By following these tips, you can make sure that you’re using hashtags effectively to grow awareness for your personal brand on social media.

#5. Connect with other influencers

If you want to grow your personal brand on social media, it’s important to connect with other influencers in your industry. These are people who have already built a strong following and are respected in their field.

By connecting with influencers, you can tap into their audience and get your content seen by more people. There are a few ways to connect with influencers on social media:

• Share their content – A great way to start connecting with influencers is to share their content on your own social media channels. This helps get their attention and also shows that you’re a fan of their work.
• Comment on their posts – Another great way to connect with influencers is to comment on their social media posts. This shows that you’re engaged with their content and also helps start a conversation.
• Reach out to them directly – If you want to take things a step further, you can reach out to influencers directly. This could be through social media, email or even meeting in person.

By connecting with influencers, you can grow your personal brand on social media and reach a larger audience.

#6. Get active on social media

Too often, people think that just having a social media profile and publishing a post now and then is enough. But, if you really want your brand to stand out, you need to get active.

This means posting regularly, engaging with other users and generally being present online. When someone comments on one of your posts, respond to them. When someone follows your profile, follow them back.

The more active you are on social media, the more likely people are to take notice of your personal brand.

Pro tip – Set aside time to be active on social media

It can be difficult to find the time to be active on social media. After all, you’re probably already busy with work, family and other commitments.

One way to make sure that you’re staying active on social media is to set aside some time each day specifically for social media. This could be 30 minutes in the morning or evening, or even just 10 minutes a few times throughout the day.

By setting aside time to be active on social media, you can make sure that your personal brand gets the attention it deserves.

#7. Use social media management software

If you’re serious about growing your personal brand on social media, it’s worth considering using social media management software. This type of software allows you to automate some of your social media tasks, freeing up time to focus on other aspects of your personal brand.

The Marketing 360® Social app is a great option for social media management. It allows you to schedule out social media posts on multiple profiles from one place, as well as monitor your month-by-month performance.

If you’re looking to grow your personal brand on social media, give the Marketing 360® Social app a try.

By using social media management software, you can save time and grow your personal brand on social media more effectively.

#8. Post videos on social media

Video is one of the most powerful tools for growing your personal brand on social media. People are more likely to watch a video than read a post, which means you have the potential to reach a larger audience.

Not only that, but videos are also more engaging than other types of content. This means that people are more likely to remember your personal brand if they watch a video than if they read a post.

There are a few things to keep in mind when posting videos on social media:

• Keep it short – People have short attention spans, so it’s important to keep your videos under two minutes.
• Make it interesting – No one wants to watch a boring video. Make sure your videos are interesting and engaging.
• Add a call to action – Include a call to action at the end of your videos so that people know what to do next.

By posting videos on social media, you can reach a larger audience and make a bigger impact with your personal brand.

Pro tip – Take advantage of YouTube marketing

YouTube is a great social media platform for marketing your personal brand. Not only can you post videos, but you can also create a channel and build an audience.

Another big reason to take advantage of YouTube marketing — it’s the second-largest search engine!

To get started with YouTube marketing, create a channel and start posting videos. Then, be sure to include a link to your website or blog in the video description so that people can learn more about your personal brand.

#9. Use social media ads

If you’re looking to reach a larger audience with your personal brand, consider using social media ads. Social media ads are a great way to promote your personal brand to people who might not otherwise see it.

When creating social media ads, there are a few things to keep in mind:

• Target the right audience – Make sure you’re targeting the right audience with your social media ads. The last thing you want is to waste money on ads that no one will see.
• Keep it relevant – Your social media ads should be relevant to your personal brand. Otherwise, people will tune them out.
• Make it interesting – Just like with any other type of content, your social media ads should be interesting and engaging.

By using social media ads, you can reach a larger audience with your personal brand. Just make sure you’re targeting the right people and creating relevant, interesting content.

Pro tip – Boost your social media posts

If you’re looking to reach a larger audience with your personal brand, consider boosting your social media posts. Boosting is a type of social media advertising that allows you to promote your posts to a wider audience.

#10. Monitor your performance

Once you start growing your personal brand on social media, it’s important to monitor your performance. This will help you see what’s working and what’s not so that you can adjust your strategy accordingly.

There are a few key performance indicators (KPIs) you should keep an eye on when monitoring your performance:

• Engagement – How many people are engaging with your content? This includes likes, comments and shares.
• Reach – How many people are seeing your content?
• Leads – How many people are signing up for your email list or taking other actions that you want them to take?
• Sales – How many people are buying your products or services?

By monitoring your performance, you can see what’s working and what’s not. This will help you adjust your social media strategy so that you can grow your personal brand even further.

---

Social media is a wonderful place to build awareness in your personal brand. By following the tips above, you can reach a larger audience and make a bigger impact.

Learn how the Marketing 360® Social app can help you grow your personal brand. See our plans and pricing.