The Benefits of Using YouTube as a Marketing Tool
March 15, 2022
YouTube was launched in February 2005 and became a very popular online video-sharing platform. YouTube is not only a place for people to share and watch entertaining and trending videos, but it’s also become a place for businesses to showcase their products and promote their services.
Today, let’s discuss the benefits of using Youtube as a marketing tool for your business!
Large target audiences
With more than 2 billion monthly active users, 122 million active users daily, your business’ videos can reach millions of people on YouTube. Video posts can also attract more viewers than text and photo posts.
Your audiences can easily search your videos with keywords and hashtags on each YouTube video. On the other hand, your video can also be populated on YouTube suggestions based on viewers’ search history.
Showcase products/services
There’s no better way to showcase your products than using YouTube tutorial videos. Even if you search on Google for those how-to videos, YouTube videos will appear on top of other results. Moreover, it’s a trend to go to YouTube for those tutorial videos instead of asking someone you thought may have the answers and waiting for them to respond to you.
For example, if you want to know how to use a feature of a car you just bought, will you call the customer service team or go to YouTube and watch the tutorial on how to use it? Most people will choose to go to YouTube.
Influence buying decisions
Nowadays, before buying a product or requesting a service, customers will do lots of research online to compare several products/services. If your business has a good source of videos that can showcase your products/services, there’s no doubt that the customer will choose you over your competitors.
YouTube is also a popular place where people share their reviews. Seeing other people’s reviews can also affect buying decisions.
Build customer relationships
Just as with other social media platforms, YouTube has a comment section on each video, so business owners and viewers can communicate with each other.
There are so many ways to use your YouTube channel to get more attention and engagement from your viewers. Calls to action can be used in many effective ways on YouTube compared to other social media platforms.
If viewers see you have lots of comments or you have a fun way to interact with your customers on YouTube, they will want to join and start to engage themselves to your channel, and in the long run, they may become your loyal customers.
Whether you need help optimizing your YouTube channel or creating eye-catching video content, Marketing 360® can help. Learn more and see our plans and prices.
Written by Mallory Burns, Social Media Content Manager
Mallory lives in Raleigh, North Carolina, and has her Master’s in Contemporary Literature and Media. She enjoys writing engaging copy for clients across the country through Social Media at Madwire, and is grateful for how much she’s learned from her team members here. Outside of work, Mallory loves books, walking, her cat and baking as many cookies as possible.
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