People spend a lot of their time online on social media platforms these days, making social media management a no-brainer for most small businesses.

But to build a strong social media presence that draws attention to your business, there are several steps you’ll need to take before launching your business on social media. Here’s a quick guide to help you get started with social media management for your business.

Choose the best platforms

There are many platforms on social media that you can use to promote your business, but it’s important to remember that a strong social media presence is an active one. Maximize your time by focusing it on the right social media platforms.

Don’t make the mistake of trying to build your social media presence on too many platforms. It’s better to choose one or two platforms that fit your business’s purpose and your target audiences the best.

There are several factors that can affect your decision to choose suitable platforms. Check out my previous blog to learn more about choosing the right social media platform for your business. 

Set up and optimize your profiles

After choosing the right platform, it’s time to set up your profile in a way that truly represents your business.

Your business name, profile photo and cover photo should be matched throughout all platforms and your business website. There should be a brief introduction of your business and your contact information, so followers can easily know about your products/ services, as well as have a way to connect with you.

Organizing all photos and videos in specific albums with clear titles also helps your customer navigate your business platforms better.

Connect your profiles with your website and blog

Having links to your social media platforms displayed on your business website is very important! It shows that you are open in many ways to connect with your customers. It also gives people another way to learn more about your business.

Don’t forget to have a blog or a news section on your website that you can use to share about your business on social media.

Have a strategy and plan out your social posts

Last but not least, to save your time in the future, have a strategy of what to post on social media and how often you should post.

Plan ahead monthly topics to talk about or decide which products and services to focus on. Also, having some events to host and inviting your followers to join you online can be a good option to promote your business.

Use a social media scheduling tool, like the Marketing 360® Social app, to schedule out social posts for the day, week or month on multiple social media profiles — all from one place.

If you need help on any of the steps above, don’t hesitate to contact Marketing 360’s social media management team. We can walk you through the whole process to make the best appearance for your business’s social media channels. Learn more and see our plans and pricing. 

Written by Thao Nguyen, Social Media Content Manager

After 10 years working in the hospitality industry, mostly as a sales and marketing representative, Thao made a major change this year to become a social media content manager at Madwire®. Moving from Saigon, Vietnam three years ago, she quickly adapted to American culture and lifestyle. She enjoys her new job every day with her teammates in the social media department. Besides work, Thao loves traveling, listening to music, cycling, yoga, and hanging out with her family, friends and her furry friends.