Which Social Media Platform is Right for Your Business?
Most businesses use social media marketing to increase their brand awareness and connect with their customers. Some of them also use it as a tool to get more leads and sales or even to drive more revenue.
Whether or not using social media for marketing is a smart plan is no longer a question. But which social media platform is the best one for each business is still a big question. Let’s discuss it and find out!
According to Datareportal, there are more than 17 platforms, many of them with 300 million or more monthly active users. We’ll narrow it down to the top five social media platforms to talk about today: Facebook, Instagram, Youtube, Pinterest and Twitter.
The top 5 social media platforms for small business marketing
Facebook is still the biggest social media platform among all, with 2,853 billion monthly active users. Therefore, almost any business can reach its target audience through this platform. So if your business is focusing on brand awareness, product updates, and/or creating relationships with your customers, this platform can be useful.
Instagram has over 1 billion monthly active users. Most of them are Millennials, Gen Z and using the platform from their phones. Its features, such as Stories, Reels and checkout, support e-commerce businesses, allowing them to showcase their products to get more sales and revenue. Also, most social media influencers are using Instagram, so if you want to promote your products through influencers, Instagram will be the best platform.
YouTube
Youtube is the most popular video-based platform with 2,291 billion monthly active users, and 80.9% of Youtube users also use Facebook. If your business has lots of video content or wants to focus on giving tutorials or visually showing product descriptions, this platform can be a good way to get more traffic and conversions to your site.
With 478 billion monthly active users, Pinterest is fourth place among the top five platforms. If your business’s target audience is Millennial women who would likely purchase products by the look, Pinterest will be the number one option for your business’s social media marketing.
Twitter started as a platform where people “tweet” to share news and updates. and so far, it has 397 billion monthly active users, the lowest number among six platforms. Still, this easy-to-use platform can be a powerful tool for building brand awareness and connecting directly with customers.
Determining which channels to use is just the first step toward building a successful social media marketing strategy. From creating beautiful social posts to managing your social performance, the Marketing 360® Social app can help you build a strong social presence. Learn more and see our plans and pricing.
Sources:
- https://datareportal.com/social-media-users
- https://prowebmarketing.com/which-social-media-platform-should-i-use-for-my-business/
Written by Thao Nguyen, Social Media Content Manager
After 10 years working in the hospitality industry, mostly as a sales and marketing representative, Thao made a major change this year to become a social media content manager at Madwire®. Moving from Saigon, Vietnam three years ago, she quickly adapted to American culture and lifestyle. She enjoys her new job every day with her teammates in the social media department. Besides work, Thao loves traveling, listening to music, cycling, yoga, and hanging out with her family, friends and her furry friends.
