8 Reputation Management Tips for Roofers
January 10, 2023
When a homeowner’s roof starts leaking or a hail storm has left them with obvious roof damage, the first place they’ll often start their search for a local roofer online.
The higher your average star rating — and the more reviews you have — on Google and other local directories, the more likely they are to find and choose your business. That’s why reputation management is such a critical part of an effective roofer marketing strategy.
In this blog, we’re going to cover eight tips to help roofers build a strong reputation that increases visibility, attracts leads, builds trust and drives success.
#1. Develop a professional, convertible website
Regardless of whether someone finds your roofing business in a Google search, on a local directory, like Top Rated Local®, or via social media, most of the time, they’re going to visit your roofer website before actually calling for an estimate or scheduling an appointment.
Therefore, it’s critical that your website isn’t only professional-looking and up-to-date, but that it also makes it easy for people to contact you and schedule an appointment.
That starts with choosing a simple roofer web design that utilizes plenty of white space to highlight the important aspects of your website, like your CTAs (calls-to-action), buttons, forms, contact information, etc.
It’s also important to ensure that your website is mobile-friendly and easy to navigate. This way, your visitors can always find what they’re looking for, regardless of whether they’re using a phone, laptop or tablet.
#2. Request online reviews
As we mentioned earlier, online reviews play a major role in how potential customers perceive your roofing business. But, most people won’t write a review for a business on their own, even if they’re happy with their service.
On the contrary, left to their own devices, most people will only write a review unprompted when they’re unhappy. That’s why it’s important to request reviews from your customers.
When asking for reviews, make sure you’re asking at the right time and in the right way. For example, if you’ve just finished a job and your customer is happy with the results, ask them to leave a review on Google, Top Rated Local or any other local directory where you have a listing.
One of the best ways to request reviews is with email marketing. Send a follow-up email to your customers and ask them to rate their experience. Since this email is sent after the job is done, it’s a great opportunity to ask your customers to review you and share their experience with their friends and family.
#3. Claim and optimize your local listings
Your local listings are one of the most important aspects of your roofer marketing strategy. That’s because they’re what potential customers will see first when they search for a local roofer.
That’s why it’s important to claim your listings on major local directories and review sites, like Google Business Profile, Yelp and Top Rated Local.
From there, you should optimize your local listings to help them stand out and get noticed. Here’s how:
- Make sure that you fully complete every field of your local listing. This includes filling out your business name, address, phone number, website, hours of operation, photos and more.
- In addition to filling out your profile, you should also make sure that you have up-to-date and accurate business information across all of your local listings. This way, you can ensure that potential customers will always find your business when they’re searching for roofers in your area.
- Use listings management software, like the Listings app, to ensure that your business is accurately represented across all of your local listings and make updating your listings quick and easy.
#4. Build a strong local presence on social media
Social media is a great way to connect with your community, engage with potential customers and build a strong local presence for your roofing business.
When it comes to your roofer marketing strategy, it’s important to be active on social media and make sure that your posts are engaging and relevant to your target audience.
You should also use social media to share helpful information, like tips and tricks for maintaining a healthy roof, as well as updates and announcements about your business.
In addition, you should also use social media to respond to customer reviews and questions, as well as engage with your followers and build relationships with them.
#5. Respond to your reviews
As we mentioned earlier, online reviews are a major factor in how potential customers perceive your roofing business.
That’s why it’s important to take the time to respond to your reviews. Always thank your customers for their feedback and, if they had a negative experience, address their concerns and take the opportunity to make things right.
Another rule of thumb to keep in mind when responding to negative reviews is to always keep it professional, even if you’re offended or you think the review was dishonest or unfair.
It’s important to remember that anyone can read your reviews, as well as your responses to them. It’s much better to provide your email address or phone number, and invite the customer to contact you directly, than it is to get into a public argument.
#6. Make customer service your top priority
No matter what kind of roofer marketing strategy you have in place, nothing will have a greater impact on your reputation than the quality of your customer service.
Your customers should always feel like they’re the top priority and that you’re doing your best to provide them with the best possible experience.
Here are a few tips for providing a better customer experience in your roofing business:
- Make sure that your estimates are accurate and that you stick to them.
- Communicate with your customers throughout the job, so they know what’s going on.
- Offer warranties on your work and stand by them.
- Follow up with customers after the job is done and make sure that they’re happy with the results.
The better the customer service you provide, the more likely your customers are to write you five-star reviews and recommend your business to their friends and family.
#7. Showcase your best reviews
Your online reviews are one of the most important aspects of your roofer marketing strategy.
That’s why it’s important to showcase your best reviews on your website and social media pages. This way, potential customers can get a better understanding of what it’s like to work with your business and read what your existing customers have to say about you.
You can also use your best reviews in your email marketing campaigns and other promotional materials, like brochures, flyers and even billboards.
Customer reviews and testimonials are powerful forms of social proof that can help you build trust and credibility with potential customers.
#8. Use reputation management software
Managing your reputation can be time-consuming, especially when you have to monitor all of your local listings, social media pages and review sites.
Fortunately, there are tools available that can help you keep track of all of your online reviews in one place, as well as remind you when it’s time to ask for reviews.
For example, Marketing 360® offers a comprehensive reputation management platform that lets you easily monitor and respond to reviews, as well as request and collect reviews.
Using the Reputation app can help you save time and ensure that your online reputation is always in top-notch condition.
Reputation management is an essential part of any successful roofer marketing strategy.
In this blog, we covered eight tips to help you build a strong reputation and increase visibility, attract leads, build trust and drive success for your roofing business.
Not only does Marketing 360 have everything a roofer needs to build a strong reputation, but also all of the tools and talent necessary to grow a modern roofing business. From one place, you can develop a convertible website, drive exclusive leads, master SEO and content marketing, connect with your community on social media and so much more.
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