10 Reputation Management Tips for HVAC Contractors
September 6, 2022
Trust plays an important role when it comes to choosing an HVAC company.
After all, you are trusting them to enter your home and work on a system that is essential to your comfort. An HVAC contractor who has a good reputation is much more likely to be chosen than one who doesn’t.
To build a solid reputation for your HVAC company, you need to take an active role in managing it. In this blog, we’ll cover 10 tips to help you get it right.
#1. Build a convertible HVAC website
Whether someone first hears about your HVAC company in a Facebook post or from a personal recommendation, they’ll often visit your HVAC website before scheduling an appointment or calling for an estimate.
Your HVAC website needs to be in good shape if you want to convert those visitors into leads.
First impressions matter, so make sure your HVAC website has a modern design that is mobile-friendly and easy to navigate.
Your HVAC website should also have clear calls-to-action (CTAs) that encourage visitors to take the next step, whether it’s scheduling an appointment or requesting a free estimate.
As your HVAC company’s home online, it has a huge impact on your reputation and overall success. Make sure that you get it right.
#2. Get listed in HVAC directories
There are a number of directories and review sites that can help improve your HVAC company’s online visibility and reputation.
Some, like the Better Business Bureau (BBB), provide HVAC contractors with accreditation that can give them a boost in the eyes of potential customers.
Inclusion in HVAC directories can also help improve your HVAC SEO by increasing the number of inbound links to your HVAC website.
Finally, many HVAC directories allow customers to leave reviews, which can give you valuable feedback and help you improve your HVAC services.
Some good HVAC directories and review sites to get listed on include:
- Top Rated Local®
- Angi
- Google Business Profile
- Yelp
- HomeAdvisor
- BBB
Make sure to keep your listings consistent and up to date across the web. Listings management software, like the Marketing 360® Listings app can help.
#3. Provide next-level customer service
HVAC reviews aren’t all created equal. The higher the star rating of a review, the more helpful it will be for your HVAC company. But in order to get five-star reviews, you need to provide five-star customer service.
Here are a few tips to help you provide better customer service:
- Respond quickly to customer inquiries
- Be transparent about HVAC pricing
- Keep your HVAC appointments
- Offer HVAC financing options
- Provide HVAC warranty options
- Give customers the option to schedule HVAC appointments online
- Send HVAC thank you notes or cards after services
- Check in with HVAC customers after services
When you provide next-level customer service, it will show in your HVAC reviews, as well as your reputation as a whole.
#4. Ask for HVAC reviews
One of the best ways to improve your HVAC company’s reputation is by asking for HVAC reviews from your satisfied customers.
When potential customers see that you have a track record of happy HVAC customers, they’ll be more likely to choose your HVAC company over the competition.
The simplest way to ask for HVAC reviews is to do so in person right after an HVAC service has been completed. But, if you’re uncomfortable with asking in person, you can also follow up with a feedback request via text message or email.
By creating automated email and text message marketing campaigns, you can quickly and easily send feedback requests to your existing customers. This way, you don’t have to remember to ask for reviews in person.
Using email and text message to get reviews also allow you to filter negative feedback directly to your business before it can turn into a one-star review that hurts your reputation.
#5. Respond to your reviews
Whenever you get an HVAC review, good or bad, make sure to respond.
A quick response shows that you’re paying attention to your HVAC company’s online reputation, and that you care about what your customers have to say.
When responding to positive HVAC reviews, simply thank the customer for their feedback and let them know that you’re happy to have helped.
If you get a negative HVAC review, take a deep breath and try not to take it personally. It’s important to remember that every customer is different, and that what one HVAC customer didn’t like might be exactly what another HVAC customer is looking for.
When responding to negative HVAC reviews, always stay professional and courteous. Thank the customer for their feedback, and let them know that you’re sorry they didn’t have a better experience.
If there’s something you could have done differently to improve their HVAC service, let them know what you would have done differently next time.
By responding to HVAC reviews, you can turn a negative experience into a positive one, and show potential customers that you’re committed to providing the best possible HVAC service.
#6. Use HVAC reputation management software
HVAC reputation management software can help you request and track HVAC reviews and monitor your HVAC company’s reputation from across the web.
The Marketing 360® Reputation app gives you everything you need to build a strong reputation for your HVAC company.
With Marketing 360®, you can:
- Get HVAC reviews and testimonials from your customers
- Monitor HVAC reviews from across the web
- Respond to HVAC reviews
- Build trust with potential leads and customers
- Generate HVAC leads from your HVAC reviews
- And more!
Every HVAC company needs a strong reputation. The Marketing 360 Reputation app can help!
#7. Make an impact on social media
Social media is a powerful HVAC marketing tool that can help you build and maintain a strong HVAC reputation.
By being active on social media, you can connect with your HVAC customers and potential customers, and show them the human side of your HVAC company.
When you’re active on social media, you can quickly and easily respond to HVAC reviews, address customer concerns and post HVAC content that will help you attract new leads.
Plus, you can use social media monitoring to learn what people are saying about your HVAC company online. That gives you a lot more insight into your customers and what’s working and what’s not for your business.
#8. Really listen to feedback
Too often, business owners skim over reviews and other forms of feedback instead of really reading them. When you’re trying to build a strong HVAC reputation, it’s important to really listen to feedback from your customers.
What are they saying about your HVAC company? What do they like? What do they not like?
Really listening to customer feedback can help you improve your HVAC business and make necessary changes. This can lead to more future five-star reviews, while demonstrating that you truly care.
It can also help you spot HVAC marketing opportunities that you might have otherwise missed.
#9. Be proactive about reputation management
Too often, HVAC contractors don’t give a second thought to their reputation until they get hit with multiple one-reviews or they face some other reputation crisis. But, here’s the thing, reputation management works much more effectively when it’s proactive. That means, you should be monitoring and managing your HVAC company’s reputation on an ongoing basis.
By being proactive about HVAC reputation management, you can avoid HVAC marketing disasters and build a strong HVAC reputation that will attract new leads and customers.
The Marketing 360 Reputation app makes it easy to monitor and manage your HVAC reputation.
#10. Invest in HVAC SEO and content marketing
While you can’t control what someone finds when they search for your HVAC company on Google or Bing, you can help to influence it with HVAC SEO and content marketing.
HVAC SEO is the process of optimizing your HVAC website to rank higher in search engine results.
Content marketing is creating HVAC blog posts, articles, infographics and other types of HVAC content that will help you attract new leads and build trust with potential customers.
Both HVAC SEO and content marketing can help you improve your HVAC company’s online visibility and reputation.
When it comes to HVAC reputation management, there are a lot of different things that you can do to build a strong HVAC reputation. These 10 HVAC reputation management tips will help you get started.
Reputation management software is just one of the many tools available to you with Marketing 360’s HVAC marketing platform. You also get social media management software, listings management software, an easy-to-use website builder and beyond.
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