If you run a B2C business and you haven’t jumped on Pinterest yet, then you are missing out on a fun and effective way to connect with your customers. Pinterest has more than 175 million registered users and 100 million active users. The audience is 85% female, which is great news since we all know who makes most of the spending decisions in

households across the U.S.

The basic idea behind Pinterest is that users create online pinboards, which include attractive images (with links to websites), and share these pinboards and pins with other users. You can create a board about virtually any topic. From fantasy travel destinations to household cleaning tips, you’ll find it on Pinterest.

Marketing 360 has put together five tips for making your Pinterest experience a success.

1. Establish Authority

No matter what type of businesses you have, differentiating yourself from the competition is key. Pinboards are a great way to demonstrate your specific knowledge, skills and experience. If you are active on boards, your expertise won’t go unnoticed.

2. Start a Photo Contest

Pinterest is first and foremost a visual experience. This makes it a perfect social media platform for a photo contest. Encourage your followers to use your product in a creative way and pin their photos. With this approach your customers will promote your product, but not in a “salesy” way. You’ll get a chance to show the world how your product or service can be used and there is a great chance for this discreet marketing campaign to become viral. To increase interest, offer some rewards for the most successful contestants.

3. Use the gifts section

Whenever you create a pin, you have the option to add a price tag to it. If you choose this option, you can create a link that will direct visitors to your website to purchase. Items that are added in this way instantly become part of the Pinterest gift section that all members use. Add hashtags like #giftsformom or #baby and users will easily find you in this online catalog of gift ideas.

4. Communicate with your followers

Don’t forget that Pinterest is a social platform, so don’t hesitate to send messages to your followers, answer their questions and create new relationships. Your first goal should be to create an online community dedicated to your brand. Don’t forget to thank users that have re-pinned your posts, follow other members, ask for their opinion and comment on pins that reflect your brand.

5. Stay Informed

Pinterest’s website has an excellent blog section that is constantly updated with information about what is trending on Pinterest, who is using the platform and how to use new and updated features.

Marketing 360 Payments offers integrated products that can help you manage your social media accounts, including Pinterest. Contact us today to learn more about how we are making business richer!