A Marketing Story 116 Years in the Making
This November morning, 2016, Chicago wakes-up with a hangover they are infinity joyful to have. The story came full-circle. The curse is broken. In 1945, a goat got kicked-out of the World Series. William Sianis, owner of the Billy Goat Tavern, bought his pet goat Murphy a ticket to bring him in for good luck.…
