The Small Business Benefits of Google LSA
February 23, 2023
Too often, small business owners are so focused on how they can drive the greatest number of leads that they overlook the quality of their leads.
But, driving the right leads is an important part of small business marketing, as it can help ensure that you are attracting the people who are most likely to convert into sales.
The right leads are those who have the greatest potential to become customers and boost your bottom line. By driving the right leads, you can ensure that your marketing efforts are directed toward individuals who are more likely to purchase your products or services.
When it comes to lead generation for a local small business, like a plumber, dentist, roofing contractor, attorney, etc., you should focus on targeting potential customers in your local area. One of the best ways to do this is with Google LSA (Local Services Ads).
The Google LSA program is an advertising platform that allows local service providers to target potential customers in their area. In this blog, we’re going to cover 10 small business benefits of Google LSA.
#1. Build a visible presence in your area
The main benefit of using Google LSA is that local service providers can easily build a visible presence in their local area. By running an LSA campaign, you’ll be able to show up in the search engine results when potential customers are looking for services in your area.
People in your area who are actively searching for the services you offer are highly likely to convert into paying customers, clients or patients for your business. With Google LSA, you have a much higher chance of getting in front of them.
#2. Only pay for qualified leads
Most search advertising campaigns are PPC (pay-per-click). That means you pay for each click that you get on your ad, regardless of whether or not it turns into a lead or sale for your business.
But, Google LSA is different. Google LSA is a PPL (pay-per-lead) program. That means you only pay for qualified leads, not clicks.
With Google LSA, you don’t have to worry about paying for clicks that don’t convert into sales. You only pay for qualified leads.
#3. Build trust with the Google Guaranteed badge
Google LSA is a Google Guaranteed program. That means that when you run an LSA campaign, your business will be verified by Google and you’ll be able to display the Google Guaranteed badge on your website and Google LSA.
This badge helps build consumer trust in your business, which can help you generate more leads and sales.
That means that not only can Google LSA help you get in front of the right leads, but it can also help you build the trust necessary to convert them into paying customers. That makes Google LSA a powerful tool for local businesses operating in competitive markets.
#4. Gather reviews from real, authorized customers
Google LSA allows you to collect reviews from real, authorized customers. These reviews are published on your Google LSA profile, giving potential customers insight into the quality of your services.
Spam or fake reviews are not tolerated by Google, so you can be sure that the reviews you’re collecting are legitimate and from real customers who have used your services.
These reviews are a great way to build trust in your business, and can help you capture more leads and close more sales.
#5. Capture more real estate by combining LSA with SEO and search ads
The more times your business appears in the SERPs (search engine results pages), the more likely people are to find and choose you instead of your competition.
Google LSA isn’t just a standalone platform. You can also combine it with other marketing efforts, like SEO and search ads, to capture more real estate in the search engine results pages.
This can help you get in front of more potential customers, and increase the chances that they’ll choose your services.
#6. Get found in voice searches
Thanks to digital assistants, like Siri and Alexa, voice search now accounts for a significant portion of searches. And, it’s only going to grow more popular in the coming years.
Most voice searches for local businesses are “near me” searches. Google LSA allows you to get found in these types of searches, by showing up in the Local Services pack.
This can help you capture more leads and close more sales in voice searches.
#7. You don’t need to do a lot of keyword research to get it right
With SEO and search ads, you need to do extensive keyword research to make sure you’re targeting the right keywords.
With Google LSA, you don’t need to do a lot of keyword research. You just need to choose the services you offer and the areas you serve. That’s it.
Google LSA takes care of the rest, making it an easy and effective way to drive qualified leads to your business.
#8. Get your timing right to maximize your budget
Google LSA allows you to control when your ads show up in the search engine results. This means you can adjust your budget to optimize for peak times of the day when more people are searching for your services.
For example, if you’re a dentist, you can adjust your budget to focus on the morning and evening hours when more people are likely to search for dental services.
This can help you maximize your budget, and get the most out of your LSA campaign.
#9. Target mobile users
More and more people are using their mobile devices to search for local services. With Google LSA, you can target mobile users who are actively searching for services in your area.
This can help you capture more leads and close more sales, as you’re targeting people in your service area who are already interested in the services you offer.
#10. Get insights into your performance
Google LSA comes with analytics and insights that allow you to track and measure your performance. This data can help you understand how your ads are performing, what keywords are working best and which areas are driving the most leads.
Best of all, the Marketing 360® Ads app allows you to monitor your LSA campaign performance from the same place you keep track of your social media, search ads, OTT ads and more.
By monitoring your performance, you can optimize your campaigns and increase your ROI by doing more of what’s working and less of what’s not.
Google LSA is a great way for small businesses to drive qualified leads and boost their bottom line. It allows you to build trust with the Google Guaranteed badge, capture more real estate in the search engine results and so much more.
By leveraging the small business benefits of Google LSA, you can get in front of the right leads and increase your sales. And, Marketing 360 has the tools and talent you need to get it right.
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