Ready to take on more clients for your house cleaning business? See four ways to promote your house cleaning business using the tools and talent at Marketing 360®.
1.) Grow your online reputation
When people are searching for a new cleaning business for their home, trust is key. They want to feel confident that their important belongings are in good hands.
To get more positive online reviews, make reputation management a part of your existing business routine. Marketing 360® Reputation lets you send automated review request emails and texts, and lets you monitor all your online reviews from one place. Plus, you can showcase all your great reviews on your website using the Top Rated Local® badge, so your website visitors will see that your business is one they can trust.
2.) Try paid advertising
When you’re looking for new clients, fast, paid advertising can help. Paid advertising through Google lets you choose what search terms you want your website to show up for, so you can pay for enhanced visibility on Google’s search results page.
For example, say you’re targeting people looking for home cleaning businesses in Austin, TX. You can set your ad campaign to target people in a specific area, and even drill down to zip-code-level targeting. From there, you choose what keywords you want to appear for. For example, “austin tx home cleaners,” “home cleaner near me” and “best home cleaner companies.”
After you’ve set up your campaign, you can measure how many clicks you’re receiving through your paid ads, and even measure how many new leads you get through conversion tracking.
Marketing 360’s ad experts can help you create a strategic paid ad campaign that brings the right people to your website.
3.) Use automation to your advantage
By nature, house cleaning is a hands-on business. When you’re constantly traveling from client to client, it can be hard to sit down and work on your online marketing.
That’s where marketing automation can help. When you automate your marketing efforts, you can spend more time with your clients, and less time behind a screen.
Here are just some marketing strategies you can automate for your business:
Email/Text: Appointment reminders, confirmations, follow-up emails and review requests can all be automated to save you valuable time.
Social media: With a social media scheduler, you can schedule out social media posts in advance and keep a consistent social posting schedule even when you’re busy.
Paid ads: Paid ads are another way to automate your marketing so you can keep leads coming in without a lot of time and effort.
4.) Have a professional website
Last, but certainly not least, a professional website will improve the effectiveness of all your marketing efforts. Your website should be easy to navigate, mobile-friendly and highlight what sets you apart from your competition. See five website marketing tips for better results, and let one of our experienced website designers create a stunning website that can help you convert more website visitors into paying clients.
Contact Marketing 360® today
Ready to polish your cleaning business’s marketing strategy? Contact us today to learn more about our plans and pricing.