Your website is where many people interact with your business for the first time. Whether they’re checking out your menu, learning about your gym’s fitness class options or seeing what areas your law firm practices in, it’s important that your website provides a great first impression. 

See 5 website marketing tips that you can use to help encourage website visitors to choose your business over your competition. 

#1. Make it easy to convert

First, think about what you want people to do when they visit your website. Do you want them to call you, fill out a form to schedule a consultation or buy one of your services directly on your website? Whatever the answer is, make it easy for users to take that action. It’s also helpful to provide multiple contact options, such as email, phone call, forms and live chat, so your website visitors can choose what option they’re most comfortable with. 

Also make sure that you have clear calls-to-action that let users know where and how to take the next step. For example, this website has a clear call-to-action button that says, “Request A Free Estimate,” right on the homepage. Plus, they have many contact options, including forms, a phone number and live chat, so website visitors can choose how they want to contact them: 

Marketing 360® Forms lets you set up website forms for scheduling, lead capture, appointment requests and more. 

#2. Create a strong value proposition

What makes your business stand out from the rest? Is it your authentic Italian cuisine that no other restaurants in the area can compare to, your law firm’s impressive case results history or your gym’s commitment to cleanliness? Whatever the case may be, make sure your value proposition is communicated loud and clear on your website. Include it on your homepage’s main content, and mention it within your service pages to let website visitors know why your business is their best choice. 

For example, this company’s website homepage clearly shows the benefits of their all-natural supplements: 

#3. Showcase testimonials

42% of internet users in the US list “reviews from other customers” as a feature that would most increase their likelihood of buying a product. 

While many online searchers will look for your reviews on places, like Google, Yelp and Facebook, it’s important to also highlight your excellent star rating on your website to improve your trustworthiness. The Top Rated Local® Badge lets you showcase your star rating across your website in a visually pleasing way. 

#4. Make your website easy to navigate

When visitors land on your website, they want to find the information they’re looking for, fast. An easy-to-use website with a clear navigation structure is a great way to set your website visitors up for success. 

Structure your website in a way that works best for your business. For example, a restaurant should have its menus, hours, reservation and contact information within the main navigation. For a lawyer, the navigation tabs may include their practice areas, attorney bios and client testimonials. Think about what your website visitors are looking for, and use your navigation to steer them in the right direction. 

#5. Use stunning photos

Last but not least, use high-quality photos throughout your website. Not only will this make you appear more professional, but photos are a great way to give website visitors a peek inside your business. For example, your photos can show: 

• Your team: Put a face to your employee’s name with professional team photos. 
• Your services: Show off your company’s services by showing before and after photos. Landscaping companies, salons and spas and other service-based businesses can benefit from these. 
• Your space: If your business is one that customers visit, like a gym, restaurant or event venue, make sure there are ample photos of your space.
• Your products: If you have an e-commerce website, the quality of your product can have a huge impact on the success of your website. Make sure they look clean and professional using these 6 tips. 

About Marketing 360®

At Marketing 360, we believe that success starts with a modern website. Our website designers are standing by to help you create a stunning website that will help you attract more leads and increase the performance of your other marketing efforts. Learn more about our plans and pricing today.