Small businesses often expect immediate results from their marketing, but that rarely happens. While it is possible to get some quick wins it can take time to realize the full potential of a marketing campaign.

The key to success for any small business is consistency. A well-thought-out, consistent marketing plan that is regularly assessed and tweaked can help to generate long-term results. A combination of different marketing tactics, such as content marketing, SEO and paid advertising, can be used to reach different audiences and build a strong brand presence.

It’s also important to keep in mind that marketing is a process, not a one-time effort. Small businesses should be patient and continually track the progress of their marketing efforts to identify where improvements can be made.

Finally, small businesses should remember that success takes time. While it’s great to have some quick wins, marketing is all about the long game. It takes time to develop a strategy, execute it, measure the results and refine it to get the most out of your marketing efforts.

Volterra drives success with a smart, long-term marketing strategy

Volterra is a renowned manufacturer of faux-wood beams, planks and other architectural accents. Founded in 2002, Volterra offers an extensive line of hardwood moulding and trim products with radius moulding to match, along with a comprehensive line of natural wood box beams.

Volterra has been a Marketing 360® client since February of 2023, and since then, they’ve seen measurable growth with a smart, long-term marketing strategy.

Over the past 3 years, they’ve seen 8.9M impressions, 152K clicks and 2,618 conversions, with much of their success coming from organic marketing strategies and paid search campaigns.

Compared to their first 18 months of marketing, they’ve seen a 67% increase in impressions, a 60% increase in clicks and a 90% increase in conversions over the last year and a half. Plus, they’ve seen a 74% increase in new website visits and a 70% increase in overall website visits.

How did they do it

Volterra optimized their website for relevant keywords, helping them rank higher for keywords on Google and Bing, and getting them in front of people actively searching for what they offer online.

They worked with their Content Marketing Specialist to create keyword-rich web content with the aim of providing valuable information to their visitors and customers and answering common questions.

They created an ongoing content marketing strategy by blogging on a regular basis, offering their visitors key insights and driving traffic to their website.

They also used paid Google advertising campaigns to capture market share and get in front of high-quality leads.

They targeted relevant keywords with their search ads to get in front of people actively searching for their distinctive collection of faux wood beams, planks, shutters and beyond.

They also ran brand ads to ensure visibility on the SERPs (search engine results pages) when people searched for their brand by name.

Conclusion

It can take time to realize the full potential of a campaign. Consistency is key, as well as tracking the progress of your marketing efforts and making necessary adjustments to your strategy. With the right strategy, small businesses can realize the success they’re looking for in the long run.

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Account M28319
Screenshots taken on 3/23/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.