There are lots of ways to boost your visibility on social media. A tried and true strategy that never fails (when executed properly) is a giveaway.

Furniture store boosts visibility with social media giveaway

One family-owned furniture store, which has been working with the Marketing 360® social media management team since 2019, saw how impactful a smart social media giveaway can be.

Since 8/1/21 — the beginning of the giveaway campaign — they’ve seen more than 12M impressions and 286K clicks.

How did they do it?

They started promoting their giveaway in early August by posting about it on their Facebook page.

The above post was pinned on their Facebook page to ensure greater visibility, resulting in 250 impressions, 104 comments and 33 shares.

To complement their organic posts, they ran ads on Facebook and Instagram, running several versions of each ad to maximize their results.

By clicking “learn more,” social users were directed to a page where they could enter to win in exchange for their email address.

They generated engagement by giving participants a greater chance at winning by liking, sharing or following their page.

Conclusion

Social media marketing is all about visibility and brand recognition. More engagement leads to greater visibility, and there’s no better way to get likes, shares and follows than with a social media giveaway.

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Case study contributed by Thao Nguyen, Social Media Content Manager

After 10 years working in the hospitality industry, mostly as a sales and marketing representative, Thao made a major change this year to become a social media content manager at Madwire®. Moving from Saigon, Vietnam three years ago, she quickly adapted to American culture and lifestyle. She enjoys her new job every day with her teammates in the social media department. Besides work, Thao loves traveling, listening to music, cycling, yoga, and hanging out with her family, friends and her furry friends.

Account M26893
Screenshots taken on 9/29/21 and 10/21/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.

Originally published 10/1/2021