Consultant Marketing Case Study: Driving Visibility and Conversions
May 26, 2023
In the consultant world, standing out is everything. That’s where consultant marketing steps in.
It’s all about showing off what makes you different. Sharing your best work, insights and successes on popular channels is like saying, “Hey, here’s why I’m great.” It’s about making your value obvious.
Also, keep in mind, we’re living in a digital age. People are always online, checking social media, blogs — you name it. So, by being active across these channels, you’re reaching out to folks wherever they are.
It’s like casting a wide net — it grabs more fish, right? More engagement means stronger relationships with your clients, and attracting new ones.
But, it’s not just about visibility; it’s about trust, too. When people see you consistently offering insights, they start thinking, “This person knows their stuff.” And that kind of reputation? It brings in more business and turns clients into your biggest fans, who’d happily send others your way.
All in all, consultant marketing across the right channels is your ticket to shining in your field, drawing in a larger audience and winning people’s trust. It’s your pathway to thriving in the consulting business.
Consulting firm drives visibility and conversions with a smart, multi-channel strategy
One consulting firm saw for themselves how powerful the right multi-channel marketing strategy can be when you focus your efforts on the right channels.
Over the past 90 days, they’ve seen more than 150k impressions, thousands of clicks and dozens of conversions.
Compared to the previous 90-day period, they saw a 816% increase in impressions, a 255% increase in clicks, 214% increase in conversions and a 183% increase in new website visits.
How did they do it?
First, they built a strong organic presence on Google — the first place most of their clients go to look for their consulting services.
By optimizing their consultant website for relevant keywords, they ranked higher for organic keywords and got in front of more leads.
They also made it a point to publish high-quality, informative blogs on their website, helping to improve their organic page performance, educating their website visitors and building trust with potential clients.
In addition to driving organic visibility on Google, they also took advantage of Google advertising to help them gain more real estate in the search results.
One way they maximized their Google advertising budget and increased their conversion rate was to bid on branded keywords. This helped them get in front of people actively searching for their brand by name, who are highly likely to convert into paying clients.
Third, they took advantage of YouTube marketing, which is the second most popular search engine and the biggest social media platform. By creating educational YouTube videos, they kept their client base informed, while building trust and increasing visibility.
They also ran video ads, helping them get in front of high-quality leads and capture market share.
Last but not least, they built a presence for their consulting firm on popular social media platforms. By staying active and posting regularly, they increased their reach on social media and drove conversions.
And, by sharing their five-star reviews on social media, they became a trusted partner for social media users and potential clients.
Conclusion
Consultant marketing is a game-changer. It not only helps you stand out in the crowd but also connects you with a wider audience. It’s about showing off your unique expertise on popular channels, building trust and nurturing client relationships. Think of it as your secret weapon to elevate your consulting business. Remember, it’s not just about being seen; it’s about being remembered and trusted, too.
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Account M37371
Screenshots taken on 5/23/23
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
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