Building new relationships with potential customers is more challenging than maintaining the existing relationships with loyal customers. Instead of waiting for people to come to your business, you need a way to reach out to new leads and turn them into future, loyal customers.

The best way to do that is to build and manage your social media presence.

Local veterinary clinic wins with social media marketing

One local veterinary clinic drove tens of thousands of impressions, thousands of clicks and dozens of conversions in just a single month.

Much of their success is due to their marketing efforts on social media, which consisted of social media ads and organic social posts.

How did they do it?

This veterinary practice’s first step toward success was picking the right social media channels. They built a presence on Facebook to connect with their Gen X and Millennial customers, and they built a presence on Instagram to connect with their younger customers.

They launched ads on Facebook and Instagram to build brand awareness and get in front of new customers.

They supplemented their social media advertising strategy with organic social posts. They created brand guidelines to ensure that all of their social posts have the same brand voice and brand color.

They also made it a point to update their business activities consistently on their social platforms through a pre-planned posting schedule. That way, without stopping by the clinic every day, their customers can engage and be a part of the business.

Furthermore, they increased their visibility in local searches by keeping their Google My Business profile up to date and getting lots of five-star reviews.

This helped them drive organic traffic to their website, and helped to build trust with prospective customers.

Conclusion

When you choose the right channels and build a strategy that combines the power of social media advertising with consistent posting, social media marketing can be a key part of success for a local business. And, it can benefit your other marketing efforts.

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Account M27222
Screenshots taken on 7/28/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.

Case study contributed by Thao Nguyen, Social Media Content Manager

After 10 years working in the hospitality industry, mostly as a sales and marketing representative, Thao made a major change this year to become a social media content manager at Madwire®. Moving from Saigon, Vietnam three years ago, she quickly adapted to American culture and lifestyle. She enjoys her new job every day with her teammates in the social media department. Besides work, Thao loves traveling, listening to music, cycling, yoga, and hanging out with her family, friends and her furry friends.