Small business marketing is all about creating a consistent message across all of your channels. That means that your ad copy should match the content on your landing page.

If you’re promising one thing in your ad and delivering something else on your landing page, you’re going to lose customers. Keep your message consistent so that people know what they’re getting when they click through to your site.

When you match your message in your ad with your landing page, it can lead to higher conversions, more visibility and a better overall ROI for your small business marketing campaigns.

Local wellness clinic drives results with a matching message

One local wellness clinic based out of Texas learned just how much of an impact having a matching message on your ads and landing pages can be.

Over the past 90 days, they’ve seen 132K impressions, 3.7K clicks and 146 conversions, thanks, in large part, to their cohesive advertising and content marketing strategies.

Compared to the previous 90-day period, they’ve seen a 63% increase in impressions, a 67% increase in clicks and engagements, and a 58% increase in conversions, as well as a 29% increase in new website visits and a 25% increase in website visits overall.

How did they do it?

The first step toward success for this chiropractic center was to launch search ads on Google and Bing in order to connect with people actively searching for keywords related to their services, like “chiropractor,” “sports injury” and “physical therapy.”

Then, they created exact-match landing pages on their website to direct leads who have clicked on their ads. For example, this is the landing page people see when they click on their sports injury ads.

Each of these landing pages doubles a service page and contains informative, high-quality content that educates visitors, builds trust and drives conversions.

Not only has creating exact-match landing pages for their website helped to improve their overall ad performance, but it’s also helped to improve their organic page performance.

And, by using keyword-rich content on their landing pages, they’ve also increased the number of keywords they’re ranking for.

Conclusion

Want to improve both your digital advertising and organic content marketing performance? If so, start creating exact-match landing pages for your ads. Having a more clear, cohesive message can help to drive conversions and success for both of your organic and paid marketing strategies.

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Account M28584
Screenshots taken on 5/10/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.