Social media management has become a vital part of small business marketing over the last couple of years, especially during the pandemic. However, only those who stand out can rise above the competition.

With more than half of all consumers discovering brands through social media, having an attractive social media presence can make or break a small business’s ability to attract new customers.

Local veterinary clinic maximizes social media presence with personal photos

While there are numerous ways a brand can stand out on social media, from content to choosing a niche, nothing works quite as well as increasing brand recognition. That’s exactly what one local veterinary client learned.

With organic social media management — backed by a paid social media advertising strategy — they’ve managed to grow their audience and get more than 1,000 new likes on their Facebook page.

While their paid social media marketing strategy led to an increase in paid impressions, there was still a 926% increase in organic impressions, showing that their brand was getting in front of their audience.

Furthermore, their engagement rate also saw a steady increase across all forms of engagement, from likes to comments and shares.

How did they do it?

This veterinary clinic’s social media management strategy centered around using only personal photos in their social media posts. This puts their brand, team and actual clients at the center of everything their Social Media Manager created.

Why was this strategy such a success for this veterinary clinic? Because it paints a memorable picture of who they are and what they do. That builds brand recognition and has helped them become the first veterinary clinic people think of in their area.

By adding this personal touch to their social media profiles, they have been able to not only highlight their business but also the community surrounding them.

Conclusion

By using personal photos in their social media strategy, this veterinary clinic was able to present their veterinary clinic in the best light, while bringing their audience and community together in the process. This helped them grow a memorable social media presence that stands out from the crowd.

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Account M28841
Screenshots taken on 2/1/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.

Written by Carson Pecot, Social Media Manager

Shortly after graduating from the University of Northern Colorado, Carson dove right into his professional career and joined the team at Madwire in the social media department. Now, with almost a year of professional experience under his belt, Carson is adapting well to the ever-changing industry he dreamed about for so long. When off the clock, Carson enjoys spending time watching movies, hiking and providing plenty of pets to his dog, Po’Boy.