Digital TV advertising — also called OTT (over the top) advertising — is a powerful marketing tool for small businesses. By placing ads on digital tv platforms, like Hulu and Netflix, small businesses can reach a wide audience of potential customers.
Digital TV advertising offers several advantages for small businesses. First, digital tv platforms have a large reach, which means that small businesses can target a wide range of potential customers with their ads.
Second, digital tv platforms offer businesses the ability to target specific demographics, like age, gender, and interests. This allows businesses to create ads that are more likely to resonate with their target audience.
Finally, digital tv advertising is relatively affordable, especially when compared to traditional television advertising and you consider the kind of results it can produce.
Online health food store drives success with digital TV advertising
One online health food store saw just how powerful digital TV advertising can be.
Over the past couple of months, they’ve seen more than 1.2M impressions, 10K clicks and 174 conversions.
Compared to the previous 60-day period, this online health food store saw more than a 40% increase in impressions, a 48% increase in clicks and a 64% increase in conversions, as well as a 65% increase in new website visits, a 45% increase in overall website visits and a 46% increase in estimated revenue.
How did they do it?
Much of their success over the last couple of months is thanks to their digital TV advertising campaign.
By running retargeting ads on digital TV platforms, they were able to stay top of mind with people who have already shown an interest in their brand by visiting their website. This has led to more direct searches of their brand.
While digital TV advertising is fantastic, it’s just one part of a successful small business marketing strategy.
In addition to running digital TV ads, this online health food store also connected with people actively searching for their products with Google Shopping Ads.
They also increased their organic visibility and traffic with content marketing. By creating high-quality content for their website in the form of blogs, they increased their rankings for relevant keywords and built trust with their audience.
Last but certainly not least, they built a strong social media presence for their brand on Facebook and Instagram by posting regularly.
To increase their reach on social media and get in front of more potential customers, they boosted their best Facebook posts.
Conclusion
Digital TV advertising can be a powerful small business marketing tool. That’s especially true when it’s backed by a well-rounded marketing strategy that includes paid ads, content marketing and social media management.
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