Case Study: The Power of Building a Strong Brand
For any small business — especially for a local retailer competing with big name brands — success depends on visibility.
Visibility is more than just about having a presence where your prospective customers are looking. It’s also about building a brand that’s recognizable and memorable.
Let’s face it. If consumers don’t know who you are, they’re not going to choose you.
Trying to make the sale without first building a visible, recognizable brand is like building a house on the sand. It may suffice for a while, but it’s not going to hold up for long without a solid foundation.
To build that solid foundation, you need brand marketing.
Local outdoor retailer drives visibility on popular channels with brand marketing
One local outdoor gear store in Portland — competing with giants, like REI and Sierra Trading Post — saw just how impactful brand marketing on all of the right channels can be.
In just one month and with the help of their Marketing Success Manager, this local retail store saw more than 1.8M impressions — plus tens of thousands of clicks and hundreds of conversions.
How did they do it?
This local retailer built brand recognition and visibility by marketing on channels popular with their customer base.
First, they ran search ads on Google to promote their brand, as well as Google Shopping ads to target people actively searching for their products.
They complemented their Google advertising strategy and drove organic traffic to their website with content marketing in the form of blogs, infographics and videos.
Second, they increased their brand awareness on Facebook by running ads and regularly posting on their timeline.
Third, they ran ads on Instagram and published posts consistently.
Conclusion
Going after conversions before building trust and awareness in your brand puts the cart before the horse. But, when you focus on driving visibility and creating a strong brand, conversions naturally follow.
Build, manage and grow your small business with Marketing 360®
Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.
Account M30782
Screenshots taken on 8/24/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
