For many small business owners, marketing is about getting new customers in the door. But, driving new leads and customers isn’t the only thing a small business can do with marketing software — far from it.

In the same way that small business marketing can help you get your brand in front of prospective customers, it can also help you get in front of prospective employees.

You can get all the new customers in the door that you want, but if you don’t provide a great customer experience, you won’t keep them. To do that, you need great employees. The right marketing software and strategy can help you attract them.

Randy Ross Tennis Center gets applications using Marketing 360® apps

Randy Ross Tennis Center — a Denver-based tennis facility that offers professional instruction to players of all ages — learned just how impactful the right marketing strategy can be for attracting qualified applicants.

When they found themselves in need of two new Front Desk Associates, Becky Ross, VP of Marketing at Randy Ross Tennis Center, used apps in the Marketing 360® platform to get 12 new applications in just 4 days!

How did they do it?

To drive applications, Becky created a careers page for their website using the Marketing 360 Websites app, where applicants can go to learn about the benefits of working at Randy Ross Tennis Center.

In addition to information about working at Randy Ross Tennis Center, the careers page also has a form (created in the Forms app) where people can submit an application right on their website, making it as easy as possible for people to apply.

When someone fills out the application form, their contact gets added to the CRM, so that the Randy Ross Tennis center can follow up with them.

Becky created social images using Banner Builder in the Creative app, which she shared on their Instagram and Facebook timelines using the Social app.

On Facebook, Becky also posted about their open positions in Facebook groups for people in their community and people interested in tennis.

Conclusion

Great employees are the foundation of success for any small business. When you need to fill an open position for your business, attract the best applicants by using the same tools and strategies you use to attract new customers.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M28341
Screenshots taken on 5/25/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.