Case Study: Surrogacy Clinic Wins With Multi-Channel Content Marketing
Most of the time, when people think of content marketing, they think of adding blogs or new pages to their website. But, the reality is that content marketing can and should go far beyond your website.
Creating quality content for your website, social media timelines and beyond can help you increase your visibility, build trust with prospective customers and, ultimately, drive high-quality leads to your website.
Local surrogacy clinic drives success with content marketing across key channels
One surrogacy and egg donation clinic learned just how impactful a multi-channel content marketing strategy can be.
Over the last year, they’ve driven more than 2.3M impressions, 40K clicks and hundreds of conversions, much of which has come from organic search and social media.
Compared to the previous year, they increased their impressions by 109% and their clicks and engagements by 124%.
They also increased their total ranking keywords by 27% and total ranking pages by 37%.
How did they do it?
They drove traffic to their website by adding blogs and pages to their website, where they provided valuable information for potential surrogates and egg donors.
They posted consistently on Facebook, Instagram and Twitter, where they created content to inspire and encourage their followers.
They kept things interesting by posting infographics, images and videos on their website and social media profiles.
They published new videos on their YouTube channel on a regular basis and optimized them with keyword-rich descriptions.
Conclusion
Content marketing starts on your website, but it shouldn’t end there. Maximize your results by posting content across all of the key channels for your business.
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Account M26483
Screenshots taken on 11/29/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
