For small businesses looking to capture market share and quickly drive leads and sales, there’s no better marketing channel to take advantage of than digital advertising.

Content marketing, social media management and other organic marketing channels are important for long-term success, but when you need fast results, paid ads are the way to go.

Unfortunately, not all online advertising strategies are made equal, and what works for one business may not work well for another.

The key to driving great results and making the most out your advertising budget is to monitor your results and use the data to maximize your strategy.

Supplement manufacturer maximizes ad revenue in just 30 days

 

One supplement manufacturer learned just how important performance monitoring can be for their paid advertising strategy.

 

Over the past 30 days, they’ve driven almost 500k impressions, more than 10k clicks and more than 1k conversions, with much of their success coming from paid ads.

 

Compared to the previous 30-day period, they increased their impressions by 964%, clicks and engagements by 629%, conversions by 211%, ROI by 426% and ad revenue by 459%.

 

How did they do it?

 

They maximized the results of their ad campaigns by diversifying their ad campaigns across Facebook and Google.

 

They used brand ad campaigns on Google to dominate the first page of the search results in searches for their brand name.

 

They used Smart Shopping ads on Google to get in front of people actively searching for similar products.

 

They also used search ads on Google for terms relevant to their products, like Fulvic & Humic Acid.

 

Finally, they use remarketing ads on Facebook to connect with people who had recently engaged with their brand or visited their website.

Although they managed to find the right mix of digital advertising strategies and channels in the end, they didn’t necessarily get it right since day one. By closely monitoring their performance, they were able to make the necessary adjustments in order to invest less in what wasn’t working for them and more in what was.

Conclusion

The best way to make the most of your advertising budget is to regularly monitor and fine-tune your performance. When you do, you get the information you need to make smart, data-driven decisions about your advertising budget and strategy.

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Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M14778
Screenshots taken on 1/10/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.