As a small business owner, you know that getting your name out there can be quite a challenge.
But guess what? There’s a local sign company that’s cracked the code on how to succeed in the digital world.

They did it by using the power of Google with some smart search engine optimization (SEO) and search engine marketing (SEM) techniques. In this case study, we’ll take you through their journey, showing you how they boosted their online presence and performance in a big way.

So, why is Google such a big deal? Well, it’s pretty simple — most people start their search for products and services online. When your business pops up in relevant search results, you’re more likely to catch the eye of customers who are hunting for what you offer.

That’s where SEO and SEM come in. While SEO helps your website rank higher in organic search results by optimizing content and structure, SEM is all about paid advertising campaigns targeting specific keywords and demographics.

In this case study, we’ll explore how this local sign company worked their magic with SEO and SEM, and the sweet success they enjoyed as a result. If you’re a small business owner looking to up your online game and drive more sales, you won’t want to miss these valuable tips and insights, all inspired by the power of Google.

Local sign company drives success on Google with SEO and SEM

With the help of Marketing 360®’s dedicated marketing team, one local sign company witnessed just how powerful the right SEO and SEM strategy can be.

Over the last 90 days, they’ve seen hundreds of thousands of impressions, thousands of clicks and almost 200 conversions, with the vast majority of their success coming from their paid and organic search efforts.

Compared to the previous 90-day period, they’ve seen a 22% increase in clicks and a whopping 138% increase in conversions. Plus, their website visitors are exploring a higher average number of pages per visit and spend more time on their website.

How did they do it?

As you can see from their conversion paths, SEO and SEM work together to convert leads and drive success for this local sign company.

Their search advertising strategy on Google started with targeting the right keywords, helping them get to the top of page one in relevant searches.

They send people who click on their ads to a relevant landing page that’s optimized for the keyword targeted in the ad, leading to a higher conversion rate.

In addition to converting more leads, creating a landing page for their ads also helped them increase their organic visibility for relevant keywords.

Another way they drove organic traffic to their website was to keep it fresh by publishing helpful and informative blogs on a regular basis.

Finally, they reconnected with people who had visited their website in the past by running a remarketing campaign.

By staying top of mind with people who had already shown an interest in their services in the past, they were able to convert more leads and maximize their ad spend.

Conclusion

This local sign company’s success story highlights the power of SEO and SEM in boosting a small business’s online presence and driving sales. By embracing these strategies, they managed to stand out in a competitive market and attract more customers.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account R1049
Screenshots taken on 4/18/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.