Case Study: Retail Store Maximizes ROI With Holiday Marketing
December 7, 2021
Unfortunately, if you’ve waited until today to start planning your holiday marketing, you’re going to be missing out. The best holiday marketing strategies start long before twinkle lights and tinsel start appearing on retailers’ shelves.
By building a strong foundation well ahead of time, you can drive success during the holiday season.
Retail store maximizes ROI with early-bird holiday marketing
One retail store, with the help of their marketing team, saw first-hand how much of an impact a well-planned-out holiday marketing strategy can have.
Over the last two months, they’ve seen 200K impressions, almost 7K clicks and hundreds of conversions.
Compared to the previous two-month period, they increased their clicks and engagements by almost 50%, conversions by 187% and website visits by 74%. They also increased their revenue by 344% and ROI by a whopping 1,304%.
How did they do it?
They increased their rankings for relevant keywords by optimizing their website and adding content in the form of page building.
They built a strong social media presence on Facebook and Instagram by posting regularly. And, they started laying the groundwork for holiday sales on social media way back in July.
They ran paid ads across the channels most popular with their customer base — Google, Facebook and Instagram.
On Google, they ran search ads in order to get in front of people actively searching for their brand and products.
They launched retargeting campaigns to get in front of people who had previously visited their website.
They stayed top of mind with their existing customers and drove repeat business with email marketing campaigns, and they maximized their success by segmenting their email list.
Conclusion
While it may be too late to make the most of the holiday season this year, it’s never too early to start planning next year’s holiday marketing strategy. When it comes to holiday marketing, the early bird gets the worm — and the ROI.
Build, manage and grow your small business with Marketing 360®