Case Study: Pet Groomer Marketing Drives Fast Results
In most cases, it takes time for small business marketing to start taking off and driving results. But sometimes, the right strategy — targeting the right audience on the right channels — can lead to real results, fast.
Mobile pet groomer drives fast results with multi-channel marketing
One mobile pet groomer, with the help of their marketing team, saw near-immediate success with a multi-channel advertising strategy that combined ads and content marketing.
In just their second month of marketing, they saw more than 100k impressions, thousands of clicks and hundreds of conversions.
Compared to the previous month, they saw an 18,609% increase in impressions, a 3,497.2% increase in clicks and engagements, and a 1,480% increase in conversions.
How did they do it?
Ads
First, they ran ads on the channels their customer base spent the majority of their time — Google, Facebook and Instagram.
On Google, they ran search ads to connect with people actively searching for keywords related to their services, like “mobile dog grooming” and “mobile pet spa.”
On Facebook and Instagram, they ran ads targeted to dog lovers and people interested in dog grooming.
Content marketing
Second, they drove organic traffic to their website by optimizing it for golden keywords, like “mobile pet grooming Dallas.” They also created blogs for their website, as well as social posts for their Facebook and Instagram pages.
Conclusion
Small businesses don’t always see results quickly, but sometimes, the right strategy can lead to big results, fast, especially when you target the right audience on the right channels.
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Account M33625
Screenshots taken on 8/10/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
