It used to be that when someone was looking for a local business, their search started with a phone book or a call to a friend. These days, Google has become the new Yellow Pages and online reviews have become the new word of mouth.

Did you know?

• 46% of Google searches are for local businesses
• 80% of local searches convert
• “Near me” searches have increased by more than 500% over the past few years
• 92% of searchers select businesses on the first page of local search results

Suffice it to say, mastering visibility in local searches is critical to success for local businesses. But, simply having a small business website isn’t enough for getting a local business the kind of visibility it needs to succeed.

Pest control company wins by mastering the local search results

One local pest control company, with the help of their marketing team, drove big results — more than a million impressions, thousands of clicks and more than a thousand impressions in a six-month period — by mastering local search.

 

How did they do it?

When doing a search for their brand on Google, they control almost every result, with listings for their website, social media profiles, review profiles and beyond.

 

Over the past six months, they’ve driven organic traffic and conversions for brand and industry-related keywords with consistent, high-quality content marketing.

 

They’ve added fresh content to their website on a regular basis in the form of blogs, and they’ve made their blogs more digestible and interesting by including infographics and other design elements.

 

They created videos for their YouTube channel and optimized them for greater visibility.

 

They not only created business pages on key social media channels, but they also made it a point to stay active on those channels with regular social posts.

 

They claimed and optimized their Google My Business listing to ensure visibility on Google Maps, and they boosted that visibility by getting lots of reviews and having a 4.9 star rating.

 

While organic search traffic was their main driver of conversions, they didn’t stop there. They made sure that they dominated as many places on the SERP (search engine results page) as possible by also running search ads.

 

Conclusion

For a local business, almost nothing is more important than showing up in local searches. Dominating the search results for your brand name and industry-related, “near-me” keywords is a critical piece of the puzzle.

To do so, you need consistent content marketing on your website and social media profiles, great reviews, up-to-date listings and search ads.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M23650
Screenshots taken on 8/18/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.