As businesses everywhere compete to attract more customers and increase their bottom lines, they are all looking for ways to stand out from their competitors. One of the most effective ways to do this is to focus on ranking high in the search engine results pages (SERPs).

For local businesses, such as painting contractors, this is especially important because most of their customers are coming from the local area. If they are not ranking high on the SERPs, they are likely to be missing out on potential customers.

For starters, when people search for painting contractors in their area, they usually type in their city’s name and a keyword related to painting. This means that if your business isn’t in the top few results for that search, you are likely to be missing out on potential customers.

Moreover, Google often displays local results near the top of the SERPs. This means that if your business is not listed in the local results, then you are likely to be missing out on even more customers.

Finally, ranking high on the SERPs also helps to build trust and credibility. People are more likely to click on websites that appear higher in the results, as they assume these websites are more reliable and trustworthy. This means that if your website isn’t appearing in the top few results, then potential customers are likely to be less likely to click on it.

Local painting contractor drives success by dominating the SERPs

One local painting contractor learned just how valuable it can be to focus on increasing search engine visibility.

Over the last six months, they’ve driven hundreds of thousands of impressions, thousands of clicks and dozens of conversions, with much of their success coming from organic and paid search.

How did they do it?

Their quest for search engine domination started on their website, where they built keyword-rich pages for each of their services, helping them rank higher organically for relevant keywords.

These pages were built with conversions in mind, with professionally written content, quality images, a video and a contact form.

Not only did their service pages help to drive organic traffic to their website, but they also doubled as landing pages for their Google Ads campaigns.

This allowed them to send prospective customers who click on their ads to a page that matches the message and keyword in the ad, leading to a higher conversion rate.

In addition to bidding on keywords relevant to their services, they also bid on branded keywords for their search campaigns, ensuring they rank on top when people are searching for them by name.

In addition to showing up on top in both the paid and organic search results, they also increased their visibility in the Maps section by optimizing their Google Business Profile and getting lots of five-star reviews.

Last but certainly not least, they controlled even more real estate in the SERPs by creating a strong social media presence. They did this by posting on a regular basis, engaging with their followers and creating a professional profile for their business on Facebook and Instagram.

Conclusion

People who are actively searching for keywords that are relevant to your business or services are highly likely to convert into paying customers. For a local business, like a painting contractor, taking steps to dominate the SERPs can be a game changer.

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Account M24883
Screenshots taken on 3/9/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.