Most small business owners know that social media is a fantastic channel for connecting with their customers, building their brand and developing customer loyalty. What many small business owners don’t know is that social media can also be a great sales tool.

Did you know?​​

• More than 50% of revenue across 14 major industries is generated by social sales (SmallBizGenius)
• When looking for purchase inspiration, 89% of Pinners use Pinterest (Sprout Social)
• 60% of people say they discover new products on Instagram (Instagram)
• After following a brand on social media, 89% of consumers will buy from the brand (Sprout Social)

Social selling is more than just about making your products sellable on social platforms. It’s also about developing relationships with your followers and customers.

E-commerce website drives sales with social media marketing

One online store, with the help of their Social Media Manager, learned just how impactful effective social selling can be.

In just their first 4 months of working with their Marketing 360® Marketing Team, they saw hundreds of thousands of impressions, thousands of clicks and hundreds of conversions.

Compared to the previous 4-month period, they saw a 1,197% increase in impressions and a 1,009% increase in clicks and engagements. They also surpassed their 2020 sales!

Social media was a major contributing channel to their success.

How did they do it?

They started by building a robust social media presence by posting consistently. Rather than just promoting their products and brand, they used their social channels to share valuable information with their followers.

They engaged with their followers by responding to comments.

They encouraged their followers to interact with them on social media by posting engaging content, like polls.

They built trust in their brand by posting reviews from their happy customers.

Finally, they made it easy for their social media followers to make purchases by selling products directly on their social media profiles.

Conclusion

Social selling is a powerful tool for driving sales, especially when you combine selling products with building strong social connections.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M33144
Screenshots taken on 11/17/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.