For online stores or e-commerce websites, getting the checkout process right is critical.

It’s the last step customers take before they complete a purchase, and if it’s not quick and seamless, they may decide to abandon their cart and buy from a competitor instead.

The faster and easier the checkout process, the more likely a customer is to follow through and complete their purchase.

Online store maximizes its revenue by using the Marketing 360® Shop App

One online store, with the help of the Marketing 360® Shop App, learned just how much of an impact a fast, seamless checkout experience can have on their bottom line.

During just the first few months of using the Shop App, they more than quadrupled their revenue and reached their revenue goals. And, they attribute their success to the quick, easy checkout process the Shop App provides for their customers.

How did they do it?

With the Shop App, this online store is able to provide their customers with a simple, easy-to-use shopping cart where they can see a breakdown of their orders.

They displayed additional products customers might be interested in right in the shopping cart, helping to increase their average order value.

They simplified the checkout process to only the necessary steps, helping to limit the number of abandoned carts they get and ensuring a better experience for their customers.

In addition to providing their customers with a better, faster checkout experience, the Shop App also gives the owners the ability to manage their online store from one place.

They can view details about their orders and quickly see which orders are due to be shipped.

They get a bird’s eye view of their customers and can easily see which customers are open to promotional emails and which are not.

They can see all of their products from one dashboard, where they can also track their inventory to ensure they keep their most popular products in stock.

Finally, they can see and manage abandoned carts from one place. They also recover more abandoned carts by sending reminder emails automatically to their customers.

Conclusion

Getting your checkout experience right is essential to an online store’s success. The Shop App allows for a quick, easy seamless checkout for your customers, as well as everything an e-commerce business needs to manage customers, inventory and more.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M35111
Screenshots taken on 4/6/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.