Social media marketing has become an essential strategy for brands looking to increase their awareness and widen their audience base. But, did you know that it can also be a great sales tool?

More and more online stores are using social media platforms to connect with potential customers and promote their products. In fact, social media can be a great way to increase traffic to your store and generate sales.

Not all social media marketing strategies are made equal. And, if you want social media to become a useful sales tool for your business, you need to find the right strategy for your needs.

Online store drives sales with social media marketing

 

One e-commerce website — which sells toys and collectibles — learned just how much of an impact the right social media marketing strategy can have on sales.

 

Over the past month, they’ve seen almost hundreds of thousands of impressions, tens of thousands of clicks and thousands of conversions. Their success is thanks, in large part, to their e-commerce marketing efforts on social media.

 

Compared to the previous 30-day period, they’ve seen an 83% increase in impressions, a 116% increase in clicks and engagements, a whopping 695% increase in conversions and an almost 650% increase in revenue and ROI.

 

How did they do it?

 

The first step toward success for this online store was to post consistently on their social media profiles. They included hashtags in their social posts to get them in front of a wider audience who is actively searching for what they have to offer on Facebook and Instagram.

 

They tagged products from their store in their social media posts, making it quick and easy for social media users to shop with them.

 

They stood out from the crowd on their followers’ timelines by publishing a variety of types of social posts on their profiles, including videos.

 

They created Reels on Facebook and Instagram to get their products in front of the right social media users.

 

They used live Facebook events to reveal upcoming products and promotions, and they ensured their events were successful by promoting them on their profile.

 

They made it a point to engage with their social media followers by responding to their questions and liking their comments.

 

Finally, they backed their organic social media management strategy with paid advertising. They boosted their most popular social posts to get them in front of a much larger audience. They also launched paid ads targeted at users by interest, as well as users who had previously visited their website.

Conclusion

Social media marketing has become the go-to strategy for brands looking to increase their recognition, but with the right strategy, it can also be a powerful driver of sales.

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Account M32802
Screenshots taken on 6/1/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.