Case Study: Online Store Drives Sales With Optimized Product Pages
When you want to maximize sales for your e-commerce website, often, the best place to start is with your website itself by optimizing your product pages for search engines.
Not only can optimizing your product pages for search engines help them rank better on the SERPs (search engine results pages), but it can also help to convert visitors who are driven to your site from other channels, like online advertising or social media marketing.
Online store drives sales with optimized product pages
One online kids’ store saw firsthand how much of an impact optimized product pages can have on sales.
Over the last 6 months, they’ve driven 8.7M impressions, 103K clicks and almost 5K conversions, much of which has come from organic search.
How did they do it?
They drove organic traffic to their website by optimizing their products with informative, well-written descriptions that contain longtail, golden-opportunity keywords, like “kids’ curtains” and “Despicable Me curtains.” They also optimized their product images.
They built trust and harnessed the power of social proof on their products pages by displaying reviews and product ratings.
They encouraged their shoppers to stick around and keep shopping by displaying other products shoppers might be interested or that other shoppers have viewed.
They also optimized their product category pages with unique, keyword-rich descriptions.
Conclusion
It may seem like a big undertaking — especially if you have a lot of products in your online store — but optimizing your product pages and product category pages is well worth the effort.
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Account M3581
Screenshots taken on 12/13/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
