Case Study: Online Retailer Drives Sales With Content Marketing
October 7, 2021
For a retail store, organic leads are incredibly powerful. Someone who is actively searching for your products online (or keywords related to your products) is a lot further along in the sales funnel than, say, someone who saw an ad on Facebook.
Ranking for golden keywords on search engines means more visibility, more high-quality leads and, subsequently, more sales. Best of all, organic clicks are free. This is accomplished through content marketing.
Online store drives sales with content marketing
With the help of their Content Marketing Specialist, one online retailer — which sells removable wallpaper — saw the power of content marketing firsthand.
Over the last year, they’ve seen 23M impressions, 800k clicks and 67k conversions, mostly from organic search.
Compared to the previous year’s performance, they saw a 315% increase in organic impressions, a 304% increase in organic clicks and a 220% increase in organic conversions.
They also increased their total ranking keywords by 144% and total ranking pages by 161%.
They added blogs to their website, helping them rank for important keywords, like “peel and stick wallpaper,” while at the same time, educating their customers about their products.
They built a strong organic social media presence by posting regularly on channels popular with their customer base, including Facebook, Instagram and Pinterest.
They didn’t just post on social media to post on social media, either. They made it a point to provide value to their followers by creating educational and inspirational social content.
Conclusion
Organic leads are low-cost, high-quality leads that are actively searching for what you have to offer. Content marketing is the key to capturing them, especially when you create valuable content that your customer base wants to read.
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