Most of the time, when someone needs a plumber, they need one right away. They’re not going to do tons of research or compare lots of local plumbers side by side, because they don’t have a lot of time to waste.

More often than not, someone looking for a plumber will choose the first plumber they find. That means plumbers who want to succeed need to be visible wherever people are looking for the plumbing services they offer.

In this day and age, that requires a well-rounded plumber marketing strategy that involves the right combination of paid advertising, SEO (search engine optimization) and social media.

Local plumber maximizes visibility with a cohesive marketing strategy

One local plumber learned just how impactful a cohesive plumber marketing strategy across the right channels can be on local visibility.

Over the last 90 days, they’ve seen thousands of impressions, hundreds of clicks and dozens of conversions.

And, compared to the previous 90-day period, they saw a 84% increase in impressions, a 110% increase in clicks and 105% increase in conversions.

How did they do it?

First, they did keyword research to identify the right keywords to focus on in their plumber marketing efforts.

Second, they optimized their website for organic visibility by creating dedicated web pages for each of their services — filled with professional, keyword-rich content.

Third, they increased their keyword rankings investing in content marketing across their website, blog and social media profiles with a focus on targeted keywords.

Last but not least, they dominated the top of the SERPs (search engine results pages) — with search advertising.

Conclusion

Modern plumbers who want to succeed need to have a visible presence wherever their potential leads and customers are looking. That requires a well-rounded plumber marketing strategy that incorporates everything from search advertising and SEO to social media management.

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Account M36206
Screenshots taken on 1/11/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.