Most of the time, when someone needs a local business, they turn to Google, often, using their smartphone. A local business’s success depends on its ability to be found in those local searches, which requires a strong local presence.

Laundromat drives visibility by building a strong local presence

One Colorado-Springs-based laundromat saw firsthand how impactful having a strong local presence can be. Over the last year, they’ve seen more than 2M impressions and 24K clicks.

Compared to the previous year, they’ve seen an increase in impressions by 41%, an increase in clicks and engagements by 801% and an increase in conversions by 300%.

They’ve also seen an increase in website visits by 2,074%, including a 1,996% increase in new visits, with much of their traffic coming from mobile users on organic search.

How did they do it?

First, they drove their local visibility by targeting organic near-me keywords, like “laundromat near me” and “best laundromat near me,” in their website content, blogs, social media posts and beyond.

Second, they built separate location pages on their website for each of the locations they serve, which included unique website content and an embedded Google map.

Third, they claimed their Google My Business listing and optimized it with a detailed, keyword-rich description, real photos of their locations, business information and lots of five-star reviews.

Last but not least, they complemented their local SEO strategy with paid search ads on Google, helping them dominate the local SERP (search engine results page) in multiple places.

Conclusion

On-site SEO, Google My Business and paid ads are all part of building a strong local presence, which is an essential part of visibility in local searches and, ultimately, success for a local business.

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Account M30971
Screenshots taken on 11/2/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.