The holidays have finally wrapped up, and retailers everywhere are taking stock of their 2021 holiday performance.

For retail and e-commerce businesses, the months between November and January are the biggest of the year, and their overall success depends on how many sales they can drive during that time.

Unfortunately, you can’t just start running ads, posting on social media or blogging in November or December and expect to be successful. An effective holiday marketing strategy starts months in advance and involves multiple marketing channels.

Local jewelry store maximizes holiday revenue and ROI with multi-channel marketing

 

One New York-based jewelry store learned just how much of an impact a well-executed, multi-channel holiday marketing strategy can have.

 

Over a 90-day period, they saw more than 2.4 million impressions, 105k clicks and 1,651 conversions.

 

Compared to the previous 90-day period, they saw a 65% increase in impressions, a 112% increase in clicks and a 138% increase in conversions, plus increases in new and overall website visits. They also increased their revenue by 145% and their ROI by 147%.

How did they do it?

 

Their success came from marketing across all of the most popular channels with their customer base, with the majority of results coming from paid and organic search.

 

They ran multiple ad campaigns on Google, including Smart Shopping, search and remarketing.

 

They devoted the majority of their ad budget to Facebook campaigns, running ads designed to drive traffic, clicks and conversions.

 

They complemented their advertising strategy with content marketing on their website and social media profiles.

 

On their website, they continuously added content in the form of blogs and fully optimized product pages.

 

They kept their Facebook page active by consistently posting. They also made it easy for their social media followers to shop with them by tagging their products.

 

They expanded their reach on Instagram by using the right hashtags with their posts.

 

Finally, they took advantage of Pinterest, a niche social platform popular with their customer base, where they posted regularly.

 

Conclusion

For retail and e-commerce businesses, making the most out of the holiday months is essential to success. When you start your holiday marketing strategy early and include the right platforms, you can maximize your revenue and ROI during the holiday season.

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Account A1273
Screenshots taken on 1/4/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.