If you’re a small business owner, then you probably already know how important search engine marketing can be for your overall success.

People who are actively searching for your services in your area are some of the best leads you can get. Search engine marketing can help you get in front of them.

With the right combination of paid search advertising and search engine optimization (SEO), you can make sure that your website appears at the top of the search results.

This will help you get more website visitors, leads and, ultimately, more customers.

Local HVAC company drives success with search engine marketing

 

One Jacksonville-based HVAC company learned just how much of an impact the right search engine marketing strategy can have.

 

In just 90 days, they saw hundreds of thousands of impressions, thousands of clicks and almost 100 conversions.

 

Compared to the previous 90-day period, they saw a 211% increase in impressions, an 81% increase in clicks and a 113% increase in conversions, as well as a 48% increase in overall website visits and a 35% increase in new website visits.

How did they do it?

This HVAC contractor’s search engine marketing strategy consisted of cohesive paid advertising and organic content marketing and SEO strategies.

Search advertising

 

The first step toward success for this HVAC contractor was to run search ads on Google.

 

By running search ads for keywords relevant to their services, like “air conditioner repair” and “AC installation,” they were able to maximize their visibility with high-quality leads.

 

They also ran branded ads to ensure maximum visibility with people looking for their HVAC company online.

 

SEO and content marketing

The second step towards success for this HVAC contractor was to capitalize on organic visibility through SEO and content marketing.

 

They optimized their website for relevant keywords and added professional, high-quality content to their web pages.

 

They increased their visibility in local searches by claiming their Google Business Profile. They also optimized their profile by adding professional photos and a keyword-rich description, as well as posting regular updates and getting reviews.

 

Last but not least, they connected with their community on Facebook by optimizing their profile and staying active.

Conclusion

Most of the time, the search for a local business starts on a search engine, like Google or Bing. Get in front of those high-quality leads and drive success for your business with search engine marketing.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M31885
Screenshots taken on 6/13/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.