Case Study: House Cleaning Company Crushes Search Conversions
This residential and commercial cleaning service gets outstanding conversion rates on both organic and paid search channels. Here’s the breakdown of how they benefit from Marketing 360®.
Here’s what we’re talking about. This cleaning service converts at 17.35% on organic search and 20.63% on paid search (last 90 days):
They don’t achieve these stellar numbers by magic. They do it with the support of Marketing 360®.
First, they show up on page one of search for cleaning related searches in their area, both on Google business listings and organic results.
Then, we also make sure the top spots – in particular on mobile searches – are owned by paid search ads. The phrase match “house cleaning converts at 15.63%, and their brand name “Clean Pro” converts at 37.11%.
Of course, you don’t get strong conversion results like this without having a website designed for that purpose. Their conversion-based design on UXI® has all the crucial ingredients, including a strong call to action, reviews/testimonials, and an enticing introductory offer.
For local services like house cleaners, the formula for success is fairly straightforward. Capture targeted traffic, then convert them into hot leads with a website built to convert.
This business continues to win new business and please their clients, which in turn results in more positive online reviews and referrals.
That’s how it’s done.
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
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