As it’s September, not a lot of small business owners are thinking about the holidays just yet, especially because that summer heat is still going strong in many places.

But, the truth is that the holidays will be here before you know it, and businesses that rely on holiday promotions need to start thinking about them right now.

As a general rule, the earlier you start planning your holiday marketing strategy, the better your results will be.

Monthly subscription service maximizes results with early-bird holiday marketing

 

One subscription service, with the help of their marketing team, witnessed first-hand how impactful early planning can be for the holiday season.

 

From 11/20/20 – 1/20/21, they saw a 1,265% increase in impressions, a 1,475% increase in clicks and engagements, and a 2,083% increase in conversions compared to the previous period, resulting in 1.7M impressions, 63K clicks and 131 conversions.

 

How did they do it?

SEO and content marketing

 

First, they boosted their organic visibility by optimizing their website for relevant keywords, like “wagyu beef box delivery” and “best meat delivery box.” This process started back in September 2020.

 

They also started content marketing early on by adding pages to their websites, writing blogs and posting on their social media profiles.

 

Multi-channel advertising

 

Second, they launched ad campaigns on channels popular with their customer base — Google, Facebook and Instagram.

 

On Google, they ran search and shopping ad campaigns to connect with people actively searching for products and relevant keywords, like “meat delivery” and “meat subscriptions.”

 

On Facebook, they ran ads targeting users based on interest, as well as lookalike audiences in order to reach people who share similarities with their existing customers.

 

On Instagram, their advertising strategy was similar to their Facebook strategy, with interest-based and lookalike targeting.

Finally, they reconnected with people who had visited their site in the past or previously clicked on an ad with retargeting campaigns on all three channels.

Conclusion

The holidays may feel like they’re ages away now, but it’s never too early to start planning your holiday marketing strategy. Maximize your success this holiday season by getting an early start on holiday marketing.

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Account M30875
Screenshots taken on 9/9/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.