When it comes to marketing, having an integrated strategy is essential. By integrating different marketing channels, you can ensure that your message reaches the right people in the right place and at the right time.

This is especially important for auto dealerships, which rely on multiple marketing channels to reach potential customers.

Whether you’re boosting your visibility with search ads or building trust with potential leads through content marketing, having an integrated marketing strategy can help you achieve your goals faster.

The benefits of an integrated marketing strategy are numerous. It allows you to create a unified message and reach potential customers on multiple platforms. An integrated strategy also allows you to track customer behavior across multiple platforms and adjust your tactics as needed. This allows you to optimize your campaigns for maximum efficiency and effectiveness.

An integrated marketing strategy can also help you save time and money. By using a single platform, like Marketing 360®, to manage your campaigns, you can save time by not having to manage multiple campaigns separately. This can help you focus your efforts on the channels that are working and adjust your strategy accordingly.

Local auto dealership drives quick success with integrated marketing strategy

One local auto dealership saw just how much of an impact an integrated, streamlined marketing strategy can have on overall success. Best of all, they didn’t have to wait to see results.

Over the last 30 days alone, they saw more than 350K impressions, almost 12K clicks and more than 5K conversions. Compared to the previous 30-day period, they saw a 520% increase in impressions, a 294% increase in clicks, a 278% increase in conversions and a 360% increase in website visits.

How did they do it?

First, they invested in SEO by optimizing their website for relevant keywords, like “used car dealership near me,” helping them rank higher and expand their reach.

They also let the keyword research guide their content marketing strategy, making it easy to write helpful, relevant blogs, social media posts and beyond.

Second, they enhanced their organic strategy by using search advertising. By targeting the same keywords in search ads, they were able to enhance both their organic and paid search strategies.

Last but certainly not least, they made it a point to stay active on social media. By posting regularly, they were able to build recognition in their brand and expand their local reach.

They also took advantage of the unique benefits of social media by engaging with customers and followers.

Conclusion

To succeed in today’s competitive market, auto dealerships need an integrated, multi-channel marketing strategy. And, while you may not always see immediate results, having a cohesive strategy is an effective way to drive success.

Build, manage and grow your small business with Marketing 360®

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Account M37880
Screenshots taken on 2/8/23

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.