The vast majority of the time, the search for a local business starts on Google or another search engine. If you want to get in front of the people who are actively searching for what you have to offer in your area, you need to be visible in local searches.

There are a lot of moving pieces when it comes to local SEO (search engine optimization), but one of the most important is your Google Business Profile.

Your Google Business Profile has a direct impact on your visibility in Google Maps and, therefore, in critical near-me searches.

Local car wash drives organic visibility and traffic with Google Business Profile

One local car wash saw just how much of an impact an optimized, active Google Business Profile can have.

Over the past three months, they’ve seen hundreds of thousands of impressions, thousands of clicks and dozens of conversions, most of which came from organic search.

Their efforts on their Google Business Profile, as well as their other social media profiles, also led to an increase in social impressions, engagements and conversions.

How did they do it?

They increased their organic visibility and ranked higher for golden-opportunity and near-me keywords by optimizing their website and Google Business Profile.

They optimized their Google Business Profile by adding a professional, well-written business description, including high-quality images of their business and team, selecting the right categories and more.

They kept their Google Business Profile fresh by posting regularly on their timeline. They also made it a point to answer questions from prospective customers.

Last but certainly not least, they maximized their visibility on Google Maps by making it a point to get great reviews and build a strong reputation.

In addition to asking for reviews, they also responded to their reviews in a timely manner, demonstrating their commitment to great customer service.

Conclusion

Search engines, like Google, are where local business searches happen these days. When it comes to local SEO, one of the most critical weapons in your arsenal is having an active, optimized Google Business Profile.

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Account M30446
Screenshots taken on 12/29/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.