When it comes to organic success, many businesses face an uphill battle. After all, it can take weeks, months or even years to rank organically for certain keywords, and the more locations you have, the more difficult it can be to rank in every area you serve.

However challenging it may be to drive organic results for multi-location businesses and franchises, it’s a key part of overall success.

That’s because people searching relevant keywords and phrases on search engines are actively looking for what you offer — making them incredibly high-quality leads. Furthermore, since these leads are organic, every click is free.

One of the best ways to increase your rankings across multiple locations is with professional, effective landing pages for each location.

Franchise drives organic success with conversion-based location pages

 

One axe-throwing franchise with multiple locations across the United States saw just how much of an impact the right location pages can be.

 

Over the past six months, they’ve seen more than 1.5M impressions, 174K clicks and thousands of conversions, with much of their visibility and engagement coming from organic search.

 

Compared with the previous six-month period, they’ve seen a 15% increase in organic impressions, a 22% increase in clicks and engagements, and a whopping 59% increase in conversions. They also saw an almost 30% increase in organic ROI and revenue.

 

How did they do it?

 

They increased their rankings for their most important keywords for each location they serve, like “axe throwing Tampa,” by creating conversion-based landing pages for each location.

 

This also helped to improve their overall organic page performance, leading to higher keyword rankings, organic clicks and impressions, as well as more organic traffic.

 

With the help of their marketing team, they created a unique landing page for each location they serve. Each of which contains professional, keyword-rich content specific to the location. This helps them avoid duplicate content and improves local rankings.

 

They designed each location page with conversions in mind by giving their visitors many paths to convert, including simple text and email subscription forms, buttons and a chatbot.

 

They also made it a point to include key information in their footer, like their contact information, social links and hours.

 

Conclusion

Ranking for important keywords for multiple locations can be a challenge. But, the right landing pages can go a long way toward improving your organic visibility and success, helping you drive low-cost, high-quality leads to your business.

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Account M17136
Screenshots taken on 4/28/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.