There are lots of reasons to invest in small business marketing, from building brand awareness to increasing visibility, but at the end of the day, it all comes down to conversions.

Whether you’re writing blogs, creating social media posts or launching multi-channel ads, the end goal is to convert leads. That’s where your revenue comes from and what determines your bottom line.

If your small business marketing strategy isn’t leading to conversions, it’s time to go back to the drawing board, because conversions are what it’s all about.

Local apartment complex maximizes organic conversions

 

One local apartment complex learned just how much of an impact focusing on conversions can have on their overall success and bottom line.

 

Over the past six months, they’ve driven more than 1K conversions, as well as almost 200K impressions and 16K clicks. Their success was thanks, in large part, to their organic efforts.

 

Compared to the previous 6-month period, they’ve seen a 17% increase in organic impressions, a 18% increase in organic clicks, a 16% increase in total ranking keywords and, most notably, a 1,106.9% increase in organic conversions.

 

How did they do it?

They drove organic success on their apartment complex website by creating effective landing pages.
Here’s a breakdown of one of their landing pages and how it was built to convert:

First, they made their website easy to navigate with an easy-to-use menu-style navigation system. This style of website navigation works because users are familiar and already know how to use it. This makes it easy for them to find what they’re looking for.

 

They include clear CTA (call to action) buttons throughout the web page, and leave plenty of white space around them so that they are clickable for mobile users.

 

They use high-quality, well-written website content that clearly tells visitors who they are, what they have to offer and what sets them apart from other apartment complexes. They also use relevant keywords throughout their content to improve their organic rankings

 

They kept their website design simple and professional, which not only looks more aesthetically pleasing but also provides a better mobile experience.

 

They used long-tail, local keywords in their headings and website content to help them rank in local searches in their area.

 

They used eye-catching visuals, like infographics, to catch their visitors’ attention and connect in a more engaging way.

 

They provided multiple conversion paths for their visitors, including a chatbot and simple, easy-to-fill-out contact forms.

Conclusion

At the end of the day, you want your website visitors to convert. If they’re not, all of your small business marketing efforts are for naught. Luckily, when you design your website to convert, it can help you maximize your conversions and marketing investment.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M14712
Screenshots taken on 6/22/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.