Regardless of how often you may recommend a roofing inspection, some people go years without ever working with a roofer.

People don’t look for a roofer on a whim. It’s usually because they have a specific need in mind. The key to success for a roofing business is to be there wherever and whenever their prospective customers are looking.

Where you market your roofing business is just as important — if not more so — as how you market it. But, when you find the right channels and implement the right strategy, it can really pay off.

Local roofing business gets leads with multi-channel roofer marketing

One roofing business saw how impactful marketing on the right channels can be.

 

In just three months, they saw hundreds of thousands of impressions, thousands of clicks and hundreds of conversions.

 

Compared to the previous three-month period, they have a 490% increase in impressions, a 645% increase in clicks and engagements, and a 96% increase in conversions. They also increased their website visits by 259%

How did they do it?

Content marketing

First, they focused on increasing their organic keyword rankings and enhancing their organic page performance by optimizing their website for relevant keywords and creating new pages and blogs.

 

They presented information in shareable, interesting ways by going beyond text and creating content in the form of videos and infographics, which they used in blogs and pages, on social media and beyond.

 

Social media management

In addition to regularly publishing new content on their website, they posted on Facebook and Instagram consistently to connect with people in their communities.

 

They also built an active presence on LinkedIn to build relationships with businesses looking for commercial roofing services.

Digital advertising

They ran ads across the channels most popular with their customer base, including Google, Facebook, Instagram and Bing.

 

Most of their ad conversions came from Google, where they targeted their campaigns to people in their service areas searching for relevant keywords, like “roofing contractor Byram” and “local roofer.”

 

Conclusion

Roofers and other contractors people only work with sporadically need to be able to strike while the iron’s hot. To do that, they not only need to send the right message, but they need to do so on the right channels.

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Account M29620
Screenshots taken on 8/25/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.