For most people, buying or selling property is something that only happens a few times throughout their lives, and it’s a major life event that they don’t take lightly. A real estate business’s survival depends on its ability to have a visible presence whenever and wherever potential clients are looking.

SEO (search engine optimization) marketing and paid advertising are often seen as opposite ends of the marketing spectrum, but with a smart real estate marketing strategy, they’re two sides of the same coin.

Local real estate business drives success with remarketing and SEO

One real estate business, with the help of their Marketing Success Manager and content writer, learned just how impactful it can be to combine the powers of SEO marketing with a strategic ad strategy.

Over a six-month period, they saw more than a million impressions, tens of thousands of clicks and hundreds of conversions.

How did they do it?

SEO and content marketing

SEO and content marketing have been the main focus for this real estate marketing team, and as it’s their top-performing channel, it’s clear that this strategy has paid off for them.

First, they increased their rankings for relevant keywords by optimizing their website, including title tags and meta descriptions and page content.

They integrated advanced search tools and an IDX feed into their website through IDX Broker, adding value and giving their website visitors a reason to stick around longer.

Second, they added valuable content to their website on a regular basis in the form of blogs and web pages.

Third, they expanded their organic presence to YouTube, where they created informative videos and optimized them with relevant keywords.

This three-pronged organic strategy has helped to drive high-quality traffic to their site effectively and consistently — traffic that stuck around thanks to IDX Broker.

Retargeting ads

Often, when someone finds a real estate business online, they’re still in research mode and not ready to fill out a lead form.

Retargeting ads helped this real estate business stay top of mind with people who had previously visited their website but weren’t quite ready to commit.

Conclusion

You don’t have to choose between content marketing and paid ads. Like most digital marketing channels, they’re better together. A cohesive, multi-channel real estate marketing strategy can drive success across the board, especially when you have a great real estate website with an IDX feed to drive visitors to.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M15846
Screenshots taken on 5/25/21

Originally published on 5/25/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.