Case Study: A Multi-Location Marketing Success Story
Last year, a study came out of 154 multi-location brands. Of those respondents, 61% called local marketing a “largely untapped opportunity,” and 77% said that executing a local digital marketing strategy across all of their locations was a challenge.
In general, the more locations you have, the more complicated your marketing strategy, and when your locations span different cities or states, things get even more complicated. But, with the right strategy, it is possible to drive success for businesses with multiple locations.
Medical clinic drives success across 21 locations with multi-location marketing
One medical clinic with 21 locations across New York State saw just how effective smart multi-location marketing can be.
In just 6 months, they saw more than 6M impressions, 500K clicks and 44K conversions. Compared to the previous 6-month period, they increased their impressions by 7,299%, their clicks by 4,585% and conversions by 5,393%.
How did they do it?
Their multi-location marketing strategy started with their website. They added unique location pages to their website for every location they serve.
They created a unique Business Profile on Google for each of their locations.
They ran PPC ad campaigns for each location on Google and Bing to connect with people actively searching for keywords related to their brand and services.
They also increased their organic visibility and keyword rankings by adding blogs to their website, posting on their social media timelines and regularly contributing to their YouTube channel.
Conclusion
The more locations you have, the more complicated marketing can be, but with the right multi-channel marketing strategy, you can drive success to each and every location you serve.
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Account M29366
Screenshots taken on 11/15/21
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.
