Did you know that “near me” searches have exploded in recent years? That’s because people are relying more and more on the internet to find the products and services they need in their local area.

For a local business, there’s nothing more important for your overall success than local marketing. It’s the process of promoting your company to local customers through various online strategies, including local SEO, advertising, listings management and social media management.

Local marketing is multifaceted, and it can be a challenge. But, it’s worth it because it allows you to reach your target audience where they live, work and play.

Bakery drives success with local marketing

 

One local bakery in Florida learned just how powerful the right local marketing strategy can be. Over the past 90-day period, they’ve seen hundreds of thousands of impressions, tens of thousands of clicks and dozens of conversions.

 

Compared to the previous 90-day period, they’ve seen a 1,390% increase in impressions, a 450% increase in clicks and a 1,114% increase in conversions, as well as a 469% increase in new website visits and a 544% increase in overall website visits.

 

How did they do it?

 

Their local marketing success started on their website, which they optimized for local SEO by embedding a Google Map of their location and adding their address to each of their web pages.

 

They also added high-quality content to their website which contains relevant local keywords to help them rank in local searches.

 

Next, they claimed and optimized their local listings across important local sites, like Top Rated Local® and Google Business Profile.

 

They increased their visibility on popular local listing sites by getting lots of five-star reviews from their happy customers.

 

They also kept their Google Business Profile listing active by posting updates about their business on a regular basis.

 

Next, they complemented their local SEO strategy by running ads on Facebook and Google to connect with people in their area.

 

Last, they built a strong presence on the platforms most popular with their customers, including Facebook and Instagram. They optimized their social media profiles with professional images, up-to-date business information and a well-written business description.

 

They connected with their community and kept their social media profiles active by posting content on all of their profiles consistently.

Conclusion

For a local business, local visibility is an essential part of success. Luckily, with the right mix of local SEO, ads, social media management and local listings management, you can maximize your local visibility and connect with consumers in your area.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M35652
Screenshots taken on 7/11/22

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.