When combining ads, expert content and social media into one marketing strategy, it has the potential to create a winning powerhouse.

Ads drive quick traffic and put the brand in front of potential customers at the right moment, while valuable content nurtures trust and educates the audience – keeping them engaged long-term. Social media serves as the bridge, allowing the business to interact directly with their audience, share their content, and amplify the reach of their ads. Together these tools work to not only attract customers but also retain them through meaningful engagement and consistent value. 

This combination of ads, content and social media, along with the help of Marketing 360®, helped one recruitment agency to experience exponential growth. 

Over the past 60 days, they’ve seen hundreds of clicks and thousands of impressions based in large part on this winning combination. 

How did they do it?

For this recruitment business, the growth started with ads. Since ads are often the initial touchpoint they began to focus their attention on Google Text Ads. 

By doing this, it allowed the business to appear on Google’s search engine results pages (SERPs) making them highly targeted. This offered them a prime opportunity to capture potential customers at that exact moment in time they are searching, therefore providing immediate results. 

But, they didn’t stop there. The targeted approach continued with the help of expert content. Here they are able to provide high-quality content like these in-depth blog posts that provide immediate relevant information. 

When it comes to social media, this business has been dominating. 

Social media platforms like LinkedIn and Facebook allow them to engage with their audience, share success stories and promote job openings, while also building their brand reputation. 

The above metric shows just how impressive the growth has been for this business, and highlights the engagement they’ve seen on their social channels in the last 60 days.

Conclusion

As you can see, the integration of winning ad campaigns, expert content and effective social media posts created a cohesive strategy. A strategy where ads drove traffic, content educated and engaged, and social media built relationships. This continuous loop has been able to increase visibility, boost brand loyalty and ultimately lead to growth for this recruitment agency. 

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing. 

Account M39053

Screenshots taken on 09/19/24

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.